Posts Tagged ‘Twitter’
Internet Marketing: Your Social Sites Need To Be Visible
November 4th, 2010 at 5:09 am by Livvie
You’re on the Social Media platforms, you know…”If you build it, they will come”. You have a Facebook profile and business page, a Twitter page, a LinkedIn page, and you’re on YouTube…life is grand!
But wait a minute! Do your viewers, clients, and patients know “where” you are on your social sites? Do they have you “social address?”
As most of you know, I’m a 30 year dental business office professional and certified Social Media Specialist. This past weekend after speaking at a social media event, I had a “Wow, I could have had a V8″ moment! Like at all events, we had our business cards out and we enchanged cards.
That evening when I got home and was looking at the cards I had received I noticed a few of them had their actual addresses of their social media sites. Mine on the other hand had my email address on it!! What’s so bad about that you ask??
Did you notice above I mentioned I’m a social media specialist?? Well, I’m a social media specialist…without one single social site listed on my business card! So, I remidied that….New business cards are ordered, they’re on their way, and you guessed it….all my social sites are listed on these cards!
My whole point in saying the above is for you to make sure you have your social sites listed on everything you have printed that is sent to New Patients or existing patients. Here’s a good example of how it can be fitted on a business card (I’m using my usiser name as examples)
- Twitter: /Livvie_Matthews
- Facebook: /copywritingand socialmedia
- LinkedIn: /in/livviematthews
- YouTube: /LivvieMatthews
OR you could use the social icons in place of the social site’s name followed by your “address”. Either way works just fine and will tell viewers, patients, and clients where they can find you on all the sites.
In addition to your business cards having your social sites listed, they should also be listed on your letterhead, listed in any printed ads you may still have, links should be in your email signature to your social sites, and included in any correspondence sent out from the office
Social media is about gaining more visibility, so the more people see where they can find you, the more viewers you will have that follow you!
What about your social sites…how are some of the way you use them for gaining visibility?
Posted in Dental Marketing, Email Mktg., Mktg-Internet, Services | 
Tags: Dental Marketing, engaging social media, Internet Marketing, Livvie Matthews, social media marketing, Twitter, women using social media | 
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Social Media: Getting To Know You, Getting To Know All About You
October 16th, 2010 at 8:12 am by Livvie
“Getting to Know You” is a show tune sung by Julie Andrews from the 1951 Rodgers and Hammerstein musical The 
King and I, but it could very well be the theme of social media. Social Media: Getting to Know You, Getting to Know All About You.
Traditional marketing such as telephone book ads, magazine ads, and direct mail are static ads. Once mailed there isn’t any more contact unless someone replies to the ad. The only thing the viewer knows about you is just what you’ve been able to place within the ad space. There’s no interaction and the ad just stays there until the next ad renewal only to be renewed “as is”.
With Social Media Marketing such as Facebook, Twitter, YouTube, and your blog, there’s no limit to the amount of information the viewer can learn about you, your practice, your team, and your skills. In addition to practice information, the viewer also can learn about your hobbies, your interests, even your likes and dislikes.
Yes, social media has given dentists the opportunity to show personality, to show skills, to show techniques, and to gain their patients trust. But most importantly social media gives dentists the opportunity to show they’re real!
Let’s face it…who likes going to the dentist? I don’t and I work in dentistry (a 30 year dental business office professional)! Most all of us have a fear of dentists, some much more than others. It’s the biggest reason given for not going to the dentist until there’s a dental emergency.
New patients walking in the door today already know far more about the dentist than the dentist knows about the patient. Because of social media and reading the social posts, the new patient has connected with the dentist because the dentist loves dogs, loves fishing, loves to cook, has teenagers in their family, has a military background from their same branch of service, attended the same college, loves the same sports team….and the reasons go on and on.
The real benefit of social media: Helping to take the fear out of going to the dentist and drawing more people into the practice for the dental health care they need, because with social media ~ patients are getting to know you, getting to know all about you! What a huge benefit!
What connection has social media played in bringing in new patients to your practice?
Posted in Dental Marketing, Mktg-Internet, Patient Relations, Social Media |
Tags: Building Business, engaging and connecting, engaging social media, Facebook, Facebook for business, Internet Marketing, Livvie Matthews, social media marketing, Twitter |
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Practice Building: Keeping Your Name In Front Of Patients and New Prospects
October 15th, 2010 at 2:59 pm by Livvie
Whether it’s using social media platforms, newsletters, direct mail, or print ads…it’s all about keeping your name in front of your patients or new prospects and the end of the year presents one of the best opportunities…Year End Benefit Reminders.
As we all know, the last quarter of the year is a busy time. Businesses are pushing for that year end rush and people are gearing up for the holidays.
The last thing on their mind is a trip to the dentist…but…they may have also forgotten about those unused flex benefits and unused insurance benefits that have been deducted from their salary all year and they will be lost if not used!
Sending your patients a Year End Benefit Reminder not only benefits you, it can present a big benefit to your patients especially if they have forgotten. If you haven’t already sent reminders, NOW is the time, it’s not too late. Sending now will give you time to send any PreTreatment Estimates needed and still have time to seat any crowns before the end of the year (if paying by seat date).
If you are using Demand Force or Sesame Communications getting the message out can be very simple. You can even utilize your own newsletter or your practice blog and social sites, the point is make sure you remind your patients.
ADDED BONUS: Remember to Tweet and post on Facebook, even your YouTube video reminder…New pospects looking for a dentist have unused flex benefits and unused insurance benefits, too, and you just let them know where they can use them!
Here is a sample letter:
Subject: Year End Benefit Reminder
Another year is winding down! We wanted to remind you to make sure you take advantage of any unused dental insurance benefits and/or unused flex (FSA) or healthcare (HSA) benefits you may have remaining since most companies do not allow you to carry these over to the next year.
Call (office telephone number) or email (office email address) to schedule your appointment or if we can be of assistance in any way. We’re here for you!
Look forward to seeing you soon!
(Doctor’s Name)
Year End Benefit Reminder letters sent in house or by social sites are just one of the many ways to keep your name in front of your patients and new prospects. What are some other ways you use?
Posted in Dental Marketing, Mktg-Internet, Patient Relations, Social Media |
Tags: Building Business, Dental Marketing, Facebook, keeping your name in front of patients, Livvie Matthews, social media marketing, Social Media Specialist, Social Media Specialist Charlotte NC, Twitter, unused dental benefits, year end benefit letter, year end insurance reminder |
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Social Media Yes…But Keep Your Focus
August 30th, 2009 at 6:36 pm by Livvie
With all the buzz about social media, social networking, and other social sites, it can get very frustrating not to mention distracting.
Since attending the Social Media Success Summit’09, I’ve also started coaching with Chris Marlow, the Copywriters Coach and more recently am half way through a course for becoming a Certified Social Media Specialist! Whew…I just got tired typing it all out.
All of this with social media is good, but be careful. This is about being social yes…but you must keep your focus.
Facebook has many distractions. Applications, games, surveys, sending cards and flowers, joining different groups…etc. Twitter can be distracting as well with all the tweets coming through, applications, responses, direct messages… etc
Posted in Blogging, Copywriting, Mktg-Internet, Social Media |
Tags: Facebook, LinkedIn, social media marketing, Twitter |
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