Posts Tagged ‘Time investment for Social Media’
4 Social Media Myths
Social media is the buzz word in marketing. You can be watching TV, eating in a restaurant, or on your computer and you will see or hear some mention of a social networking site. It may be Twitter, Facebook, YouTube, LinkedIn, Blogs, or another of the many social networks.
Whether you are on the social networks or not, you’ve even come to recognize their logos. Social media has become a way of life and a powerful marketing avenue for businesses.
But as powerful a source as social media presents, there are some business owners who still aren’t utilizing this incredible opportunity to grow their business sighting one or more of these 4 myths:
Myth #1: It’s Just A Fad
Social media is still in its infant stages, however, it’s already proven its value and is definitely here to stay! Facebook has over 400 million active viewers who spend over 500 million minutes per day on Facebook alone.
Traditional advertising, newspaper ads, telephone ads, and direct mailers are static in nature. They are usually advertisements about your services. Once the printed piece is presented there is no opportunity for connecting with and engaging the viewer and answering their concerns.
Social media networks like Twitter, Facebook, and Blogs allow you to connect and engage your viewers with one on one conversation or group conversations.
What does this mean for you: More potential new patients and more treatment acceptance.
Social Media ROI: Time Invested with Social Media – Is It Worth It?
One of the biggest questions asked about social Media today is not , “Is it here to stay”, but rather ”Is the time commitment worth the investment?” or “What’s my Return on Investment (ROI)?”
Social Media Examiner’s post by Amy Poterfield, offers an excellent answer and goes so far as to say
The real question is: “Just HOW MUCH time is needed to see a solid success?
You can read Amy’s post here Study Shows Time Pays With Social Media Marketing.
What do you think? Has your time using social media been worth the investment? Post your comment below, I’d like to hear your opinion.





