Posts Tagged ‘Social media and Internet marketing’
Social Media: Boldly Going Where You Haven’t Gone Before
October 20th, 2010 at 9:15 am by Livvie
Social media is presenting many opportunities for practices and busineses to market their business as never before. This means change and for many of us, change doesn’t come easy because it requires us to leave our comfort zones.
Our comfort zones are just that…comfortable. We feel good about them, we excell in them, we don’t even have to think about them, we know them like the back of our hand…they wear like a comfortable pair of old shoes.
But there comes a time, like it or not, we have to replace those old shoes and break in a new pair. Now sometimes, this can be painful….stiffness, tight fit, maybe even a blister…but often times that pair of new shoes becomes more comfortable than the old pair and a lot more beneficial for our feet.
That’s how it is with social media. Like it or not it’s time for a change and we have to replace (or adjust) the old static traditional marketing of print ads and break in the new interacting marketing social media presents.
Social media causes you to boldly go where you haven’t gone before and this can make it painful…stiffness (learning the how to’s), tight fit (learning how to not be distracted), maybe even a blister (finding what to say and what not to say) but social media is a fast learn, becomes a lot more comfortable (less expensive than traditional), and is incredibibly more beneficial for your practice!
Through your social marketing strategies and platforms, you have an ongoing representative marketing your practice…24/7…creating credibility for you and your practice…gaining their trust…and building profitable relationships. You’re REAL…they’ve gotten to KNOW you!
What steps have you taken out of your comfort zone?
Posted in Articles, Blogging, Dental Marketing, Mktg-Internet, Social Media | 
Tags: changing how to market, Dental Marketing, engaging and connecting, Internet Marketing, Livvie Matthews, Social media and Internet marketing, social media comfort zones, social media marketing | 
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4 Social Media Myths
July 12th, 2010 at 8:15 am by Livvie
Social media is the buzz word in marketing. You can be watching TV, eating in a restaurant, or on your computer and you will see or hear some mention of a social networking site. It may be Twitter, Facebook, YouTube, LinkedIn, Blogs, or another of the many social networks.
Whether you are on the social networks or not, you’ve even come to recognize their logos. Social media has become a way of life and a powerful marketing avenue for businesses.
But as powerful a source as social media presents, there are some business owners who still aren’t utilizing this incredible opportunity to grow their business sighting one or more of these 4 myths:
Myth #1: It’s Just A Fad
Social media is still in its infant stages, however, it’s already proven its value and is definitely here to stay! Facebook has over 400 million active viewers who spend over 500 million minutes per day on Facebook alone.
Traditional advertising, newspaper ads, telephone ads, and direct mailers are static in nature. They are usually advertisements about your services. Once the printed piece is presented there is no opportunity for connecting with and engaging the viewer and answering their concerns.
Social media networks like Twitter, Facebook, and Blogs allow you to connect and engage your viewers with one on one conversation or group conversations.
What does this mean for you: More potential new patients and more treatment acceptance.
Posted in Mktg-Internet, Social Media |
Tags: Livvie Matthews, myths about social media, Social media and Internet marketing, social media myths, social media truth or myth, Time investment for Social Media |
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The Dynamics of Social Media Marketing
May 25th, 2010 at 6:55 am by Livvie
There is a new, rapidly expanding revolution sweeping businesses worldwide. New technology and the economy is forcing major changes in marketing strategies. As a result, businesses are racing to shift gears from their strategies of days gone by, to today’s more competitive strategy of “word of mouth marketing”, also known as relationship marketing.
So what does this have to do with the dental profession? Or maybe you’re thinking, “How does this apply to my practice. We aren’t into “mass marketing”. You might even be saying, “We’re not even a ‘business’.”
Whenever there has been a change in the business world it has always affected the professional world, since both worlds have the same base….people (customers/patients). Without people….there is no business or profession and with today’s economy and accelerating challenges facing doctors and staff members daily, the dental profession has definitely become a “business”….a BIG business.
Posted in Mktg-Internet, Services, Social Media |
Tags: Dental Marketing, Dynamics of Social Media, Livvie Matthews, Social media and Internet marketing |
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