Posts Tagged ‘email marketing’

PostHeaderIcon Social Media Changing The Dynamics of Marketing

Social media is changing the dynamics of marketing and in 2010 will continue to revolutionize marketing as we know it. 

In this economy businesses are seeing the huge benefits and potential Social Media Marketing presents for:

  • Expanding their reach to existing and potential customers
  • Relationship marketing and establishing credibility
  • Becoming a thought leader in their area of expertise
  • Increasing sales
  • Cutting costs in printed marketing and advertising
  • Low to no cost marketing on Social Media platforms – i.e. Twitter, Facebook, LinkedIn, You Tube, and virtual events  (Tele-seminars, Webinars, Podcasts, etc)

Lisa Olinda of OlindaServices.com is hosting 2010 Social Media Masterminds Event with a line up of amazing guest bloggers sharing their expertise in social media marketing each day during the month on January. 

Read JoAnne Westwood, owner of Westwood Virtual Associates, guest post on the Dynamic Changes in Virtual Events .  JoAnne’s post shows how businesses are changing the way they are hosting events through Social Media outlets. 

What are some ways you see Social Media changing traditional business marketing?

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PostHeaderIcon Social Media Outlet: Your Email

We are all hearing  the buzz about social media and social media marketing with the mentioning of all the social media sites to be set up and be listed with.  However, you are already set up on one social media site and it’s closer than you think…your email!

For quite a while, email has been used for marketing purposes.  It’s quick, targeted, and postage free!  But with the onset of social media, there’s  the discussion topic by some marketers, that social media will kill email and that email marketing is dead. 

John Jantsch with Duct Tape Marketing makes a very interesting point on  how email and social media can actually compliment each other in his post How Social Is Your Email? 

John mentions a couple of ways to bring your email into the Web 2.0 arena.  What about you, can you think of a way your email can be more…social?

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