Posts Tagged ‘Draw patients’
Dynamics of a PROACTIVE Practice
July 29th, 2010 at 6:56 pm by Livvie
Do you find yourself being Reactive to whatever comes along? Never quite knowing what to expect or what your response would be when something out of the ordinary happens? Or are you Proactive and have tried to anticipate what’s needed BEFORE it’s needed?
Proactive -vs- Reactive makes all the difference when it comes to your practice and as an added benefit, it greatly reduces frustrations!
Being PROACTIVE involves nine specific areas:
P PERSISTENCE
Persistence is the key to success in your practice and in social media networking! Sticking with it almost to the point of being stubborn. You keep at it. If it doesn’t work the first time, you don’t quit, you try it again and again. It may need to be rearranged, tried a different way, “tweaked” a little or revised, but the point is….you keep trying, you keep working it. Be persistent!
R RELATIONSHIPS
Trust is the basis for any lasting relationship. Get to know who your patients are. Listen and understand their perceived needs and wants. Use their names often, pick up conversations where they left off at their last visit. Use social media to interact with your patients and build relationships. Your patient may not be able to explain the in-’s and out’s of the procedure or how you did it, but, your patient knows how he/she was treated and what type of experience they had while visiting your office, your social networking site, or purchasing your product. Build relationships!
O OPPORTUNITIES
New services, options and availability can create tremendous opportunities for revenue and profit from existing (as well as new) patients. Seek to provide so many services and benefits that your patients choose to keep returning, even if their insurance changes or they move and the drive is a little further away. Every patient is an opportunity looking for a place to happen. Look for opportunities!
A ACCOUNTABILITY
Any contact with a patient~ office visit, e-mail, social network site, web site, or ezine ~reflects on your practice. Each staff member should “own” the patient and be held accountable by their interactions for patient satisfaction. It’s all about service! Your “absolutely outstanding service”! Be accountable!
C CONSISTENCY
You must be consistent with patients at each contact. Relationships are building with patients or possible new patients each time contact is made. The worst impression you can make is to meet your patients needs and expectations on one visit and then fall short during subsequent visits. Patients need to know what they can expect. Be consistent!
T TENACITY
Along with persistence and consistency comes tenacity. Holding firm and strong. Stay focused. Create a daily, weekly and monthly schedule and stick to it. Set your goals and stick to them. Develop your policies and procedures and stick to them. Be tenacious!
I IDENTIFY
20% of your patients are providing 80% of your profits! Identify your patients who are in this 20% category to find the “core” of your business. What can be done for the other 80%? Identify your patients!
V VALUE
Your services must be perceived with value by your patients. Value = Quality and the patient defines “Quality”. The “quality” appearance of your office or social site. “Quality” of patient interaction. “Quality” of your service. Market the value of your service!
E ENTHUSIASM
Enthusiasm is exciting and contagious! Patients can distinguish your enthusiasm, or the lack of it, over the telephone, in your e-mail, or in person… within seconds. It is crucial the atmosphere of the practice, whether over the telephone, e-mail, ezine, online or offline be one of enthusiasm: A love or passion about what you are doing!! Be enthusiastic!
Remember: Every patient-viewer is an Opportunity looking for a place to happen! By being PROACTIVE you will be ready for those Opportunities because you can leverage the….Dynamics Of A PROACTIVE Practice!
Posted in General, Patient Relations, Services, Social Media | 
Tags: caring dentists, Dental Marketing, Draw patients, Livvie Matthews, Patient Relations, Proactive practice | 
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How To Draw New Patients To You Instead Of Driving Them
June 18th, 2010 at 1:12 pm by Livvie
Social media allows for something that’s never been available to businesses using traditional marketing in the past. Social media allows you to connect…to talk…to create…an ongoing dialogue with your target audience!
Unlike print ads and direct mail outs that are static and limited in their information or even networking events that are one time meetings…social media allows you to “talk” with your audience…24/7.
This creates incredible opportunities to be visible and responsive to your market!
Your social platforms, Twitter, Facebook, YouTube, LinkedIn, and Blogs, allow you to present information to your patients they may not have known before. Plus it presents the opportunity for them to connect with you and your staff. You become real.
All the procedures you have available in your practice…articles of interest written by your or other dental professionals…”How to” information…local and national events happening that you are participating in …and what community services you and your team are a part of. You can even create your dental video’s and post to your platforms.
If you are collecting email addresses through your social platforms, what about creating your online seminar’s or video for specific procedures of interest – you already have your audience!
The biggest problem with traditional advertising – your telephone book ad’s, magazine ads, direct mail-outs – is there is no interaction between you and the potential new patients.
Using social media, you have the amazing opportunity to speak directly with your patients and perspective new patients AND be responsive to them by answering their questions and/or responding to their posts…joining in on the conversations.
Through your social media marketing strategies and platforms, you have an ongoing representative marketing your practice…24/7…creating credibility for you and your practice…gaining their trust…and building profitable relationships. You’re REAL…they’ve gotten to KNOW you!
In the mean time, if anyone they know has a dental problem…who do you think they are going to recommend and refer to?? You! All because …you know how to draw new patients to you instead of driving them!
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Would you like to learn more about using Social Media to increase your online visibility, build profitable relationships, and grow your practice? My name is Livvie Matthews and I help dentists learn how to leverage the incredible marketing power social media presents for your practice, treatment acceptance, and for your bottom line! I invite you to visit my website and sign up today to receive my Free Social Media Report http://bit.ly/5Pi0hl. Visit my Blog http://www.WriteBusiness.net/blog
Posted in Dental Articles, Mktg-Internet, Patient Relations, Social Media |
Tags: Dental Marketing, Draw patients, engaging social media, Livvie Matthews, Patient Relations |
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