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Posts Tagged ‘Blogging’

Technorati Tags: Blogging, Copywriting, Internet Marketing, Livvie Matthews, social media marketing

Social media is changing the dynamics of marketing and in 2010 will continue to revolutionize marketing as we know it. 

In this economy businesses are seeing the huge benefits and potential Social Media Marketing presents for:

• Expanding their reach to existing and potential customers
• Relationship marketing and establishing credibility
• Becoming a thought leader in their area of expertise
• Increasing sales
• Cutting costs in printed marketing and advertising
• Low to no cost marketing on Social Media platforms – i.e. Twitter, Facebook, LinkedIn, You Tube, and virtual events  (Tele-seminars, Webinars, Podcasts, etc)

Lisa Olinda of OlindaServices.com is hosting 2010 Social Media Masterminds Event with a line up of amazing guest bloggers sharing their expertise in social media marketing each day during the month on January. 

Read JoAnne Westwood, owner of Westwood Virtual Associates, guest post on the Dynamic Changes in Virtual Events .  JoAnne’s post shows how businesses are changing the way they are hosting events through Social Media outlets. 

What are some ways you see Social Media changing traditional business marketing?

Technorati Tags: Blogging, email marketing, Internet Marketing, Livvie Matthews, social media marketing

The New Year, for me, has always been an exciting and happy time! Recently I was posting in one of the great groups I belong to and I compared the New Year to a new page.

The new year always brings the opportunity for what seems like a new beginning, a chance to “start over”. It always seems crisp, clean and exciting! We all get to start with a ” new page ” and it’s up to us what we want to “write” on it!

Take a few minutes and reflect on last year and your goals, but don’t dwell on the past year’s missed opportunities. We need to look ahead with excitement and anticipation for what we can do with this year’s new opportunities (pages) that will be presented.

Whatever you “write” is an opportunity within itself! At the beginning of a new year we are all at the same point, granted some may be beginning with more than others, but we are all beginning!

As you begin “writing” your business this year, focus on ways to “work smarter and not harder”. We unclutter and organize our garages, our houses, our closets, our cabinets, right on down to our drawers! Shouldn’t we do the same for our minds?

Eliminate (unclutter) situations that are stressful. Focus (organize) on what you did that was positive last year that caused your business to grow and then expand on each of those areas.

Increase your exposure, be seen.  Link up to other peoples blog post through your post and send a trackback. Follow and join in conversations on Twitter and Facebook with leaders in your niche. Join or participate more in discussion groups on LinkedIn.  Create videos and upload to You Tube.  You want to always be looking for additional ways to be seen as you market your business.        

The old saying “You can’t see the forest for the trees” sometimes prevents us from seeing new opportunities for marketing and growing our business. Ask a friend or an associate, who’s opinion you value, to comment on what you are doing or not doing.

They aren’t seeing the same “trees” you are seeing and can offer a different view….they might even help you to be able to “see the forest”!

As you begin “writing” this new year don’t lose site of balance. Remember to keep all the “pages” in perspective. From time to time you will need to turn the “pages” down, walk away and take time to enjoy life and everything that goes with it.

So, what do you want to “write” on your new page this year? It’s all up to you! Just get your “keyboard” going, “write” one word after another and then–press enter!!! After all it’s….. A New Year and A New Beginning!

Technorati Tags: Blogging, Building Business, Internet Marketing, Livvie Matthews, social media marketing

I enjoy receiving questions and input from viewers and even though the two questions received below are regarding dentistry, they can apply to businesses as well.  Here are the two very interesting questions:

1)What are the top three rules for harnessing Social Media to the advantage of a dental practice?

2)What are three most effective things a dentist should do with his or her FaceBook or Twitter account?

Social media is still relatively new in the realm of using it for business and offers an incredible opportunity to get to know your target market.  Social media is a bridge that gives you access to people, information, and even companies/businesses you didn’t have access to in the past.

Word of mouth advertising is the best form of advertising and social media IS word of mouth advertising…on steroids!

Used correctly, it isn’t something that can be done quickly, it does require strategy, a plan of action, and like anything else you are building…it takes – time.

Read the rest of this entry »

Technorati Tags: Blogging, Building Business, Internet Marketing, Livvie Matthews, social media marketing

Social Media as we know is a very hot buzz word.   As a result key social network sites such as Facebook, Twitter, and LinkedIn have grown by leaps and bounds.  Blogging is growing at a phenomenal rate and social media marketing services have  exploded on the Internet marketing scene!

Social news sites such as Digg and Propeller, social bookmarking sites Delicious and StumbleUpon, video marketing sites like You Tube, article distribution sites such as Ezine Articles, RSS Feeds, and social content sharing sites like Squidoo, Scribd, and Hubpages have burst on the scene becoming social media distribution points. 

But with all these new sites with their added bells and whistles there is one common thread…they all must have some form of written content, even videos use scripts.  From the short 140 characters on Twitter to the in-depth information contained in search engines, it all begins with content.

On the Internet, content is king and always will be because  the vast majority of people use the Internet searching for information and the Internet is the information superhighway. 

But if content is king, then surely social media is queen with all the social media marketing points for mass distribution of content.

Enter the copywriter: One who writes copy (content).  But not just any content, it must be…value related/written content.

Value written content builds creditability and trust, establishes you as a thought leader in your field of expertise, and is the basis for building profitable relationships by showing you care…IF it’s seen. 

Value written content reaches your target market, speaks the language of your audience, provides a solution to their  ”pain”, and brings them back again and again…IF it’s seen.   

Social media marketing takes your value written content and using the social media sites positions your content for mass distribution increasing your Online visibility…getting it seen.

In the past, copywriters created the content, but once passed on to the client, visibility depended on their website being found and/or using a mailing or subscriber list, their direct market print material being seen.   

With the onset of social media, it’s offered copywriters a perfect turnkey solution for their clients.  By creating a targeted content and social media marketing strategy  and action plan,  a copywriter / social media marketing specialist not only writes the relevant content, but as mentioned before, uses the social media sites to position your content for mass distribution increasing your Online visibility and providing increased traffic.

For your next project start out with an advantage.  Work with a copywriter that has the marketing skills to do both…Social Media and Copywriting:  The Best of Both Worlds!

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Would you like to learn more about using social media to increase your visibility, build profitable relationships, and grow your business? Livvie Matthews, Certified Social Media Marketing Specialist, Copywriter, Blogger, and Speaker helps you build relationships and provide customer solutions within your targeted market through your online and printed marketing content.  e-mail Livvie@writebusiness.net Visit http://www.WriteBusiness.net/blog or http://www.WriteBusiness.net   Follow Livvie on Twitter ,  Livvie on LinkedIn  ,  Become a Fan on Facebook

Technorati Tags: Blogging, Building Business, Copywriting, Internet Marketing, social media marketing