Sunday Inspiration: Butterfly
October 24th, 2010 at 3:28 am by Livvie
Another week has come and gone and a new week with opportunities is just a few hours away.
Before we get into another week…Relax…Unwind…Enjoy~
Posted in Sunday Inspiration | 
Tags: Butterfly inspiration video, Livvie Matthews, Sunday Inspiration | 
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Social Media: Boldly Going Where You Haven’t Gone Before
October 20th, 2010 at 9:15 am by Livvie
Social media is presenting many opportunities for practices and busineses to market their business as never before. This means change and for many of us, change doesn’t come easy because it requires us to leave our comfort zones.
Our comfort zones are just that…comfortable. We feel good about them, we excell in them, we don’t even have to think about them, we know them like the back of our hand…they wear like a comfortable pair of old shoes.
But there comes a time, like it or not, we have to replace those old shoes and break in a new pair. Now sometimes, this can be painful….stiffness, tight fit, maybe even a blister…but often times that pair of new shoes becomes more comfortable than the old pair and a lot more beneficial for our feet.
That’s how it is with social media. Like it or not it’s time for a change and we have to replace (or adjust) the old static traditional marketing of print ads and break in the new interacting marketing social media presents.
Social media causes you to boldly go where you haven’t gone before and this can make it painful…stiffness (learning the how to’s), tight fit (learning how to not be distracted), maybe even a blister (finding what to say and what not to say) but social media is a fast learn, becomes a lot more comfortable (less expensive than traditional), and is incredibibly more beneficial for your practice!
Through your social marketing strategies and platforms, you have an ongoing representative marketing your practice…24/7…creating credibility for you and your practice…gaining their trust…and building profitable relationships. You’re REAL…they’ve gotten to KNOW you!
What steps have you taken out of your comfort zone?
Posted in Articles, Blogging, Dental Marketing, Mktg-Internet, Social Media |
Tags: changing how to market, Dental Marketing, engaging and connecting, Internet Marketing, Livvie Matthews, Social media and Internet marketing, social media comfort zones, social media marketing |
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Social Media: Getting To Know You, Getting To Know All About You
October 16th, 2010 at 8:12 am by Livvie
“Getting to Know You” is a show tune sung by Julie Andrews from the 1951 Rodgers and Hammerstein musical The 
King and I, but it could very well be the theme of social media. Social Media: Getting to Know You, Getting to Know All About You.
Traditional marketing such as telephone book ads, magazine ads, and direct mail are static ads. Once mailed there isn’t any more contact unless someone replies to the ad. The only thing the viewer knows about you is just what you’ve been able to place within the ad space. There’s no interaction and the ad just stays there until the next ad renewal only to be renewed “as is”.
With Social Media Marketing such as Facebook, Twitter, YouTube, and your blog, there’s no limit to the amount of information the viewer can learn about you, your practice, your team, and your skills. In addition to practice information, the viewer also can learn about your hobbies, your interests, even your likes and dislikes.
Yes, social media has given dentists the opportunity to show personality, to show skills, to show techniques, and to gain their patients trust. But most importantly social media gives dentists the opportunity to show they’re real!
Let’s face it…who likes going to the dentist? I don’t and I work in dentistry (a 30 year dental business office professional)! Most all of us have a fear of dentists, some much more than others. It’s the biggest reason given for not going to the dentist until there’s a dental emergency.
New patients walking in the door today already know far more about the dentist than the dentist knows about the patient. Because of social media and reading the social posts, the new patient has connected with the dentist because the dentist loves dogs, loves fishing, loves to cook, has teenagers in their family, has a military background from their same branch of service, attended the same college, loves the same sports team….and the reasons go on and on.
The real benefit of social media: Helping to take the fear out of going to the dentist and drawing more people into the practice for the dental health care they need, because with social media ~ patients are getting to know you, getting to know all about you! What a huge benefit!
What connection has social media played in bringing in new patients to your practice?
Posted in Dental Marketing, Mktg-Internet, Patient Relations, Social Media |
Tags: Building Business, engaging and connecting, engaging social media, Facebook, Facebook for business, Internet Marketing, Livvie Matthews, social media marketing, Twitter |
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Practice Building: Keeping Your Name In Front Of Patients and New Prospects
October 15th, 2010 at 2:59 pm by Livvie
Whether it’s using social media platforms, newsletters, direct mail, or print ads…it’s all about keeping your name in front of your patients or new prospects and the end of the year presents one of the best opportunities…Year End Benefit Reminders.
As we all know, the last quarter of the year is a busy time. Businesses are pushing for that year end rush and people are gearing up for the holidays.
The last thing on their mind is a trip to the dentist…but…they may have also forgotten about those unused flex benefits and unused insurance benefits that have been deducted from their salary all year and they will be lost if not used!
Sending your patients a Year End Benefit Reminder not only benefits you, it can present a big benefit to your patients especially if they have forgotten. If you haven’t already sent reminders, NOW is the time, it’s not too late. Sending now will give you time to send any PreTreatment Estimates needed and still have time to seat any crowns before the end of the year (if paying by seat date).
If you are using Demand Force or Sesame Communications getting the message out can be very simple. You can even utilize your own newsletter or your practice blog and social sites, the point is make sure you remind your patients.
ADDED BONUS: Remember to Tweet and post on Facebook, even your YouTube video reminder…New pospects looking for a dentist have unused flex benefits and unused insurance benefits, too, and you just let them know where they can use them!
Here is a sample letter:
Subject: Year End Benefit Reminder
Another year is winding down! We wanted to remind you to make sure you take advantage of any unused dental insurance benefits and/or unused flex (FSA) or healthcare (HSA) benefits you may have remaining since most companies do not allow you to carry these over to the next year.
Call (office telephone number) or email (office email address) to schedule your appointment or if we can be of assistance in any way. We’re here for you!
Look forward to seeing you soon!
(Doctor’s Name)
Year End Benefit Reminder letters sent in house or by social sites are just one of the many ways to keep your name in front of your patients and new prospects. What are some other ways you use?
Posted in Dental Marketing, Mktg-Internet, Patient Relations, Social Media |
Tags: Building Business, Dental Marketing, Facebook, keeping your name in front of patients, Livvie Matthews, social media marketing, Social Media Specialist, Social Media Specialist Charlotte NC, Twitter, unused dental benefits, year end benefit letter, year end insurance reminder |
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