WriteBusiness.net Online Blog

Archive for the ‘Social Media’ Category

Ever wondered about privacy issues with Facebook?   Or maybe you’re a Twitter fan and question Facebook’s credentials for doing business.    Have you tried Facebook only to say “I don’t get it”, or “This isn’t working for my business”.  Then this information might be just what you need.

This article from Mike Stelzner of Social Media Examiner gives 3 Reasons Facebook Trumps Twitter for Business.  In it Mike demonstrates, step by step, how to create lists on Facebook and how to set your privacy settings for who sees what posts. 

How about you, have you set your privacy settings or created lists on Facebook?

Technorati Tags: Creating Lists on Facebook, Facebook for business, Facebook for Lists, Facebook privacy, Facebook settings, Internet Marketing, Livvie Matthews, Mike Stelzner, Using Facebook Lists

Opportunities abound with social media.  Social media platforms, social media strategies, social media marketing, but often it’s hard to get your message noticed.

Brian Rice of Social Media Today says:

…the question is how business owners can get themselves noticed without getting themselves marked as spammers.

In his post 5 Things You Should Do in Social Media to Get Heard Brian gives 5 easy to follow tips for getting your message noticed and heard. 

My favorite is the 1st one: Keep Your Message Simple.  I’m a big believer in keeping it simple.  Never underestimate what your audience knows…keep it basic.

Brian ends by saying “Social media is an art.  And like any other art, the more you practice social media the better you will become!”

Which one is your favorite?

 Keep being social!

Technorati Tags: engaging social media, Get your message heard, Internet Marketing, Livvie Matthews, Social Media

Social media allows for something that’s never been available to businesses using traditional marketing in the past.  Social media allows you to connect…to talk…to create…an ongoing dialogue with your target audience!

Unlike print ads and direct mail outs that are static and limited in their information or even networking events that are one time meetings…social media allows you to “talk” with your audience…24/7.

This creates incredible opportunities to be visible and responsive to your market!

Your social platforms, Twitter, Facebook, YouTube, LinkedIn, and Blogs, allow you to present information to your patients they may not have known before.  Plus it presents the opportunity for them to connect with you and your staff.  You become real.

All the procedures you have available in your practice…articles of interest written by your or other dental professionals…”How to” information…local and national events happening that you are participating in …and what community services you and your team are a part of.   You can even create your dental video’s and post to your platforms.

If you are collecting email addresses through your social platforms, what about creating your online seminar’s  or video for specific procedures of interest – you already have your audience!

The biggest problem with traditional advertising – your telephone book ad’s, magazine ads, direct mail-outs – is there is no interaction between you and the potential new patients.

Using social media, you have the amazing opportunity to speak directly with your patients and perspective new patients AND be responsive to them by answering their questions and/or responding to their posts…joining in on the conversations.

Through your social media marketing strategies and platforms, you have an ongoing representative marketing your practice…24/7…creating credibility for you and your practice…gaining their trust…and building profitable relationships.  You’re REAL…they’ve gotten to KNOW you! 

In the mean time, if anyone they know has a dental problem…who do you think they are going to recommend and refer to??  You!  All because …you know how to draw new patients to you instead of driving them!

~~~~~~~~~~~~~~~~~~~~~~~~

Would you like to learn more about using Social Media to increase your online visibility, build profitable relationships, and grow your practice?  My name is Livvie Matthews and I help dentists learn how to leverage the incredible marketing power social media presents for your practice, treatment acceptance, and for your bottom line! I invite you to visit my website and sign up today to receive my Free Social Media Report http://bit.ly/5Pi0hl. Visit my Blog http://www.WriteBusiness.net/blog

Technorati Tags: Dental Marketing, Draw patients, engaging social media, Livvie Matthews, Patient Relations

Social Media Examiner is an excellent source of information for using all the social platforms.  This article written by Cindy King is another good example. 

In her article, 5 Simple Steps to Getting On Twitter,Cindy says: “Twitter is one of the social media tools most businesses want to learn about” and  walks you through, step by step, to setting up your Twitter account.  Read and enjoy Cindy’s article.

Have you created your online presence for your business? Twitter is just one of several social platforms for increasing online visibility, establishing trust, and building profitable relationhsip that ultimately leads to increased sales of your products and services.

Technorati Tags: Livvie Matthews, Setting up Twitter, social media marketing, Social Media using Twitter, Steps for setting up Twitter

There is a new, rapidly expanding revolution sweeping businesses worldwide.  New technology and the economy is forcing major changes in marketing strategies.  As a result, businesses are racing to shift gears from their strategies of days gone by, to today’s more competitive strategy of “word of mouth marketing”, also known as relationship marketing.

So what does this have to do with the dental profession?  Or maybe you’re thinking, “How does this apply to my practice. We aren’t into “mass marketing”.  You might even be saying, “We’re not even a ‘business’.” 

Whenever there has been a change in the business world it has always affected the professional world, since both worlds have the same base….people (customers/patients). Without people….there is no business or profession and with today’s economy and accelerating challenges facing doctors and staff members  daily, the dental profession has definitely become a “business”….a BIG business.

Read the rest of this entry »

Technorati Tags: Dental Marketing, Dynamics of Social Media, Livvie Matthews, Social media and Internet marketing