Archive for the ‘Email Mktg.’ Category
Social Media Changing The Dynamics of Marketing
January 2nd, 2010 at 9:55 am by Livvie
Social media is changing the dynamics of marketing and in 2010 will continue to revolutionize marketing as we know it.
In this economy businesses are seeing the huge benefits and potential Social Media Marketing presents for:
- Expanding their reach to existing and potential customers
- Relationship marketing and establishing credibility
- Becoming a thought leader in their area of expertise
- Increasing sales
- Cutting costs in printed marketing and advertising
- Low to no cost marketing on Social Media platforms – i.e. Twitter, Facebook, LinkedIn, You Tube, and virtual events (Tele-seminars, Webinars, Podcasts, etc)
Lisa Olinda of OlindaServices.com is hosting 2010 Social Media Masterminds Event with a line up of amazing guest bloggers sharing their expertise in social media marketing each day during the month on January.
Read JoAnne Westwood, owner of Westwood Virtual Associates, guest post on the Dynamic Changes in Virtual Events . JoAnne’s post shows how businesses are changing the way they are hosting events through Social Media outlets.
What are some ways you see Social Media changing traditional business marketing?
Posted in Blogging, Bus. Promoting, Email Mktg., Services, Social Media | 
Tags: Blogging, email marketing, Internet Marketing, Livvie Matthews, social media marketing | 
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Social Media Outlet: Your Email
September 13th, 2009 at 3:51 pm by Livvie
We are all hearing the buzz about social media and social media marketing with the mentioning of all the social media sites to be set up and be listed with. However, you are already set up on one social media site and it’s closer than you think…your email!
For quite a while, email has been used for marketing purposes. It’s quick, targeted, and postage free! But with the onset of social media, there’s the discussion topic by some marketers, that social media will kill email and that email marketing is dead.
John Jantsch with Duct Tape Marketing makes a very interesting point on how email and social media can actually compliment each other in his post How Social Is Your Email?
John mentions a couple of ways to bring your email into the Web 2.0 arena. What about you, can you think of a way your email can be more…social?
Posted in Bus. Promoting, Email Mktg., Mktg-Internet, Social Media |
Tags: email marketing, Internet Marketing, social media marketing |
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E-Mail Marketing: Your Practice’s Golden Opportunity!
March 4th, 2007 at 7:35 pm by Livvie
The electronic (e) age is here and along with it comes the most cost effective marketing tool to communicate with your patients/customers…e-mail and e-mail marketing!
Keeping your name in front of your patients/customers on a regular basis strengthens your existing relationships and establishes credibility and trust –two of the main ingredients needed to attract and retain quality patients/customers.
Use e-mail marketing to announce office events, important dental health information and tips, special offers, awards, welcome letters, and even appointment confirmations.
Build and strengthen patient relationships. Include your patients in your “dental family” by announcing team members marriages, births, graduations, office trips, and participation with school or charitable events.
Gathering patient e-mail address can be done by adding an e-mail address field on your paper New Patient information form and your online patient forms.
Look Out! Is Your Business on Auto-Pilot?
July 30th, 2006 at 5:20 pm by Livvie
First there was the fax-on-demand…information received instantly by using a fax machine. Then the Internet evolved into the use of e-mail, producing email-on-demand with the use of autoresponders.
An autoresponder is just what the name implies. It is an auto response that is programmed to automatically deliver a specific message upon receiving the request.
Autoresponders allow your business to be operational around the clock 24 hours a day – 7days a week – 365 days a year. A good example is the Customer Service link provided on so many web sites.
Once you have sent your question or comment to the Customer Service link, you receive an auto-reply message acknowledging receipt of your message.
Autoresponder messages can by used in a variety of ways delivering your strategic information instantly to your targeted viewer /audience. Newsletters, sales information, free reports, even ecourses, articles and tutorials are just a few of the ways autoresponders can be used effectively.
Follow up is critical to keeping your name, service or product in front of your prospects and clients. Autoresponders allow you to deliver your follow up messages automatically, specifically, and most importantly…timely, to your target audience!
