Archive for the ‘Cust. Relations’ Category
Social Media Success Summitt Comes To A Close
June 19th, 2009 at 10:38 pm by Livvie
Wow! There was so much information shared during the month long, virtual Social Media Success Summitt. The speakers presented on the many facets of Social Media (SM) with a focus on the main four: Blogging, Facebook, Twitter, and LinkedIn. This is some of the information shared regarding Facebook.
Mari Smith, relationship specialist, presented on Facebook (FB) and Twitter. Mari, herself, is an icon for SM with a personality that comes across the screen as warm, frendly, and ready to help. In fact, she’s quick to tell you it’s Relationships 1st and Business 2nd!
Mari shared techniques for setting up your Profile (Friend) page and your Business (Fan) page. Fan pages can be created by going to the very bottom of the page to the Advertising link. Then after reading the step x step directions, go to the top of the page and click on page beside the Yellow Flag.
Building Relationships….Priceless!
May 31st, 2009 at 9:00 pm by Livvie
There are many things you can and will do along the way to building your business, but few things will have the impact on your business as that of building relationships.
Some think because you don’t “see” your viewers – customers, you don’t have to “interact”. In fact most of your business is conducted using web sites, e-mail and autoresponders. Nothing could be further from the truth.
Web sites, e-mail and autoresponders are the reasons you must build relationships! Think about it. Don’t you absolutely hate answering machines or voice mail when calling a business? There is no contact.
Reputation…What’s Yours?
March 2nd, 2009 at 7:24 pm by Livvie
With all the news of unethical corporations and businesses in today’s troubled economy, is it any wonder the public is asking who’s trustworthy in these seemingly untrustworthy times and are skeptical about who to trust for doing any type of business?
With the financial and economic crisis dominating the news, there’s no doubt about it…we are in an economic storm. Unemployment is up, consumer spending is down, cutting back is in, and over spending is definitely out!
Whether you are a new or an established business, these are changing and often scary times and changing times require changing courses…literally.
But not all is doom and gloom. At this time it’s critical you review your current marketing materials and develop new marketing messages that address your clients concerns, their changing values, and their priorities for helping them and their clients survive in these economic down times.
Time is of the essence, and if you don’t feel comfortable in revising/creating your new materials or are pressed for time, contact a reliable freelance copywriter.
Are You Your Client’s Solution?
October 3rd, 2008 at 12:26 pm by Livvie
Right after hurricane Ike went through, we saw a “run on the pumps” for gas here in Charlotte. Some drove for miles trying to find gas, some sat in lines for hours waiting for gas, while others literally ran out of gas waiting in line.
One lady was interviewed around 2:00 AM while sitting in her car wearing pajamas. When asked by the reporter why she was in her PJ’s, she answered she did what she needed to do. She thought if she came out early she would beat the crowd. Unfortunately many other people had thought the same thing as they sat in the lines at 2 AM…waiting.
But of all the people waiting in line, why was this particular lady the one interviewed, weren’t they all there to get gas? She was picked/interviewed because she stood out…she was different from the rest…she had on pajamas.
In our neighborhood we have a gas station about a mile from our house. My husband usually leaves before I do to go to work. I had asked him to let me know if he saw the tanker or saw that there was gas at the “corner store” and to call me if he did and I would leave early to go pump the gas.
Sure enough on Monday morning he called to say there was gas at the corner store and for me to come on while there was no line. That sounded great except for one problem…I was coloring my hair Monday morning and at the point my hair was literally foaming on the top of my head!
Consistency…Is Everyone On The Same Page?
May 25th, 2007 at 11:13 am by Livvie
Ever needed information, asked several different people, and received several different answers?
Even more confusing, how about asking several different people who work in the same office and still receive several different answers?
This happened to me in a practice I was with. It concerned bleaching or whitening the teeth. The patient had received instructions from the assistant as she was being dismissed in the back.
As the patient was checking out, she asked the front desk to explain it to her again and received a different set of instructions.
Confused by the information, when the patient got home, she called the office, spoke to another person and received…you guessed it…. a third set of instructions different from the first two.
This time she asked to speak to the office manager, explained to me what had happened, and expressed her disappointment in the office.
Posted in Articles, Articles - Dental, Copywriting, Cust. Relations, Writing-Dental | 
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