Archive for the ‘Copywriting’ Category
Look Out! Is Your Business on Auto-Pilot?
July 30th, 2006 at 5:20 pm by Livvie
First there was the fax-on-demand…information received instantly by using a fax machine. Then the Internet evolved into the use of e-mail, producing email-on-demand with the use of autoresponders.
An autoresponder is just what the name implies. It is an auto response that is programmed to automatically deliver a specific message upon receiving the request.
Autoresponders allow your business to be operational around the clock 24 hours a day – 7days a week – 365 days a year. A good example is the Customer Service link provided on so many web sites.
Once you have sent your question or comment to the Customer Service link, you receive an auto-reply message acknowledging receipt of your message.
Autoresponder messages can by used in a variety of ways delivering your strategic information instantly to your targeted viewer /audience. Newsletters, sales information, free reports, even ecourses, articles and tutorials are just a few of the ways autoresponders can be used effectively.
Follow up is critical to keeping your name, service or product in front of your prospects and clients. Autoresponders allow you to deliver your follow up messages automatically, specifically, and most importantly…timely, to your target audience!
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