Archive for the ‘Copywriting’ Category
Blogging: Selecting a WordPress Theme
August 9th, 2009 at 5:25 pm by Livvie
You’ve done your thought work, know what you want to blog about, and what you want your blog to do. Now it’s time to select your “theme� (your look), but you don’t quite know where to go or how to start?
Since Write Business uses WordPress.org, these themes will be WordPress themes. All the sites listed have free downloads available.
http://wordpress.org/extend/themes/
http://topwpthemes.com/
http://themes.rock-kitty.net/
http://www.themesplice.com/
http://www.freethemelayouts.com/
http://www.wpthemespress.com/
As you look through the different themes, have available some blogs you like the look of for comparables.Â
Posted in Blogging, Copywriting, Mktg-Internet, Social Media | 
Tags: Blogging, Building Business, Internet Marketing, social media marketing | 
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Stop Your Readers In Their Tracks!
July 13th, 2009 at 10:04 pm by Livvie
Studies have shown that while 75% of the people read headlines, only 25 % keep reading “the rest of the story”. Breaking it down even further, you have about 4 seconds to convince that reader to read on!Â
When writing, the two most important elements are your headline and your opening statement. These two elements must stop your readers in their tracks!
Headlines must grab your readers attention. Just as you only get one chance to make a good first impression, you only get once chance to grab your reader’s attention!
For example,when you read an ad, you don’t read it just to be reading, you read it because you are interested in what’s being said. Something about it grabbed your attention. Read the rest of this entry »
Is There A Copywriter In The House?
July 18th, 2008 at 5:25 pm by Livvie
Everywhere we look it seems we see higher prices and lower morales. Although initally it started with rising gas prices, it now incorporates everything and has touched all businesses.
With layoffs and cutbacks in our workplaces it’s put pressure on companies to make sure their marketing materials maintain the professional image the public is use to seeing and to complicate matters it’s put pressure on those left in the workplace to pick up the slack.
Your written materials are powerful, cost effective marketing tools to clearly communicate your companies strategic message and are critical to your professional image.
With many business operating with fewer employees and remaining employees already under a heavier work load, becoming a wordsmith and a written content specialist with all the material deadlines needed just seems impossible. In fact you find yourself saying more and more “So much to do and so little time!”
Enter the freelance copywriter. A professional copywriter can:
1) Learn your product quickly
2) Discover all its features and benefits
3) Define who your target market is
4) Get a lead on the competion
5) Figure the best strategy to lift your product above the competion with quality wrtten content
Individual projects or multiple projects – from marketing brochures to website content, newsletters to articles, reports to white pages and all materials in between – a freelance copywriter can be the extra set of hands needed to keep that critical professional image and is as close as your “Send” button!
So the next time you’re in a crunch or about to miss a deadline, remember…Yes, there IS a copywriter in the house!
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Livvie Matthews, freelance writing services/Owner of Write Business has been helping businesses with their online and printed marketing content including Brochures, Web Site content, White Pages, e-mail Marketing, and Newsletters since the late ’90′s. e-mail Livvie@writebusiness.net or Visit http://www.writebusiness.net.
Critical Elements in Effective Copywriting for the Internet – Part 2
March 10th, 2008 at 1:35 pm by Livvie
Today, we’ll discuss the second element in the five Critical Elements in Effective Copywriting for the Internet:
1) Know the Product
2) Know the Customer/Audience (Your Target)
3) Stress Benefits
4) Determine the Copy Objective
5) Build Relationships/Trust
Getting to know the customer/audience (your target) is paramount to writing (effective) content in any marketing material expecially the Internet. Hereafter, we will refer to the customer as the (target) Audience .
Studies have shown when a viewer enters your web site, you have about 4 seconds to grab their attention. With that time frame in mind, knowing who your target is and what they want to know is critical to keeping them on your web site.
Just as you asked questions as discussed in (Part 1) Knowing your Product, you must ask questions for understanding your (target) audience.
Critical Elements in Effective Copywriting for the Internet- Part 1
February 13th, 2008 at 12:08 pm by Livvie
Over the next couple of weeks we’ll be discussing two the five critical elements in effective copywriting for the Internet. Of the five critical elements listed below, we’ll be discussing Know the Product and Know the Customer/Audience (Your Target).
1) Know the Product
2) Know the Customer/Audience (Your Target)
3) Stress Benefits
4) Determine the Copy Objective
5) Build Relationships/Trust
Knowing the product is the foundation of effectively writing content for the Internet. In Real Estate it’s all about Location, Location, Location. In writing (effective) content it’s all about Questions, Questions, Questions.
Ask the right questions and keep asking them. The more you know about the product, the more strategic and targeted information you can write.
