WriteBusiness.net Online Blog

Archive for the ‘Bus. Promoting’ Category

Social media is changing the dynamics of marketing and in 2010 will continue to revolutionize marketing as we know it. 

In this economy businesses are seeing the huge benefits and potential Social Media Marketing presents for:

• Expanding their reach to existing and potential customers
• Relationship marketing and establishing credibility
• Becoming a thought leader in their area of expertise
• Increasing sales
• Cutting costs in printed marketing and advertising
• Low to no cost marketing on Social Media platforms – i.e. Twitter, Facebook, LinkedIn, You Tube, and virtual events  (Tele-seminars, Webinars, Podcasts, etc)

Lisa Olinda of OlindaServices.com is hosting 2010 Social Media Masterminds Event with a line up of amazing guest bloggers sharing their expertise in social media marketing each day during the month on January. 

Read JoAnne Westwood, owner of Westwood Virtual Associates, guest post on the Dynamic Changes in Virtual Events .  JoAnne’s post shows how businesses are changing the way they are hosting events through Social Media outlets. 

What are some ways you see Social Media changing traditional business marketing?

Technorati Tags: Blogging, email marketing, Internet Marketing, Livvie Matthews, social media marketing

The New Year, for me, has always been an exciting and happy time! Recently I was posting in one of the great groups I belong to and I compared the New Year to a new page.

The new year always brings the opportunity for what seems like a new beginning, a chance to “start over”. It always seems crisp, clean and exciting! We all get to start with a ” new page ” and it’s up to us what we want to “write” on it!

Take a few minutes and reflect on last year and your goals, but don’t dwell on the past year’s missed opportunities. We need to look ahead with excitement and anticipation for what we can do with this year’s new opportunities (pages) that will be presented.

Whatever you “write” is an opportunity within itself! At the beginning of a new year we are all at the same point, granted some may be beginning with more than others, but we are all beginning!

As you begin “writing” your business this year, focus on ways to “work smarter and not harder”. We unclutter and organize our garages, our houses, our closets, our cabinets, right on down to our drawers! Shouldn’t we do the same for our minds?

Eliminate (unclutter) situations that are stressful. Focus (organize) on what you did that was positive last year that caused your business to grow and then expand on each of those areas.

Increase your exposure, be seen.  Link up to other peoples blog post through your post and send a trackback. Follow and join in conversations on Twitter and Facebook with leaders in your niche. Join or participate more in discussion groups on LinkedIn.  Create videos and upload to You Tube.  You want to always be looking for additional ways to be seen as you market your business.        

The old saying “You can’t see the forest for the trees” sometimes prevents us from seeing new opportunities for marketing and growing our business. Ask a friend or an associate, who’s opinion you value, to comment on what you are doing or not doing.

They aren’t seeing the same “trees” you are seeing and can offer a different view….they might even help you to be able to “see the forest”!

As you begin “writing” this new year don’t lose site of balance. Remember to keep all the “pages” in perspective. From time to time you will need to turn the “pages” down, walk away and take time to enjoy life and everything that goes with it.

So, what do you want to “write” on your new page this year? It’s all up to you! Just get your “keyboard” going, “write” one word after another and then–press enter!!! After all it’s….. A New Year and A New Beginning!

Technorati Tags: Blogging, Building Business, Internet Marketing, Livvie Matthews, social media marketing

On LinkedIn your most valuable piece of real estate is your Public Profile area.  What is your profile (or lack of it) saying about you?

As a copywriter, one of the first places I look for information on a person, client, or business is their LinkedIn profile.  I’m amazed at the number of people/businesses that aren’t utilizing their LinkedIn Public Profile area.

LinkedIn is a powerful professional networking site viewed by other businesses, colleagues, prospective clients and patients, and your competition.

If you had the opportunity to advertise (Free) your business/practice on the front page of your city newspaper, would you jump at the chance to share the benefits of your business or would you just pass it up?  I’m sure you would jump at the chance!

Similar to a newspaper, your LinkedIn profile area is your ‘Front Page’ opportunity to tell your viewers – who you are, what you do, and most importantly…how you can solve their problems.  

Here you want to list your business information, accomplishments, and benefits you and your business provide.  It can be as long or as short as you want it to be.  Medium length is a good length to create. 

You want to make sure you give your viewers the information they are looking for. List the benefits for them. How you can solve their problems, what solution they will receive in doing business with you, how you can make their life simpler-less stressful.   Answer in your Public Profile area the questions your viewers are asking in their minds, what they are looking for – why they are searching.

Your Public Profile area is where you and your business can shine. But remember, they aren’t asking about you, they are asking what can you do for them!

Make sure you also create your shorter, more professional, LinkedIn Public Profile URL, if you haven’t done so already.

Whether you create your profile yourself or hire a reliable copywriter, don’t overlook your LinkedIn Profile: Your (powerful) Front Page Opportunity!

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Livvie Matthews, Copywriter,  Social Media Marketing Specialist, Blogger, and Speaker helps you build relationships and provide customer solutions within your targeted market through your online and printed marketing content.  e-mail Livvie@writebusiness.net or visit http://www.writebusiness.net   http://www.linkedin.com/in/livviematthews

Technorati Tags: Building Business, Copywriting, Livvie Matthews, social media marketing

Social Media’s dominance by the masses on Internet sites like Twitter, Facebook, and LinkedIn has changed the dynamics of social and professional influence and has led to thes sites emerging to be called “Professional Networks”.

Social Media Today’s Don Bulmer’s post read how these sites have emerged to become  “Professional Networks” and the staggering growth for “The Big Three” – Twitter, Facebook, and LinkedIn.

How about you?  How do you use these social networks to inform your clients, patients, or followers?

Technorati Tags: Internet Marketing, Livvie Matthews, social media marketing

Social Media – THE way to promote business, increase online visitility,  and build relationships in this new marketing arena!  Facebook, Twitter, and LinkedIn -oh my!

Businesses, large and small, big known brands to just creating a brand, Corporations to solo – entrepreneurs are seeing amazing results using social media.  New customers, new clients, new patients, you name it.   It’s a huge outreach in word of mouth advertising for external communications.

But what about social media and internal  communications?  Jennifer Bull, a leader in internal culture and employee branding, gives 5 reasons  in her blog post Is Social Media a Good Idea for Internal Communications? 5 Reasons Why Companies Should Consider It.

What about you, how do you think social media can be used in internal communications?  Good or Bad idea?

Technorati Tags: Building Business, Livvie Matthews, social media marketing