WriteBusiness.net Online Blog

Archive for the ‘Blogging’ Category

Over the past year a huge shift in marketing has been taking place.  Gone are the days when the print media was leading/selling the customer.  Newspapers, telephone books/ads…print media is no longer in control (that’s why they’re having trouble),  users are in control and it’s a total mind change!

• Today’s consumer is Internet/social media savvy and is not going to be “sold”. 
• Today’s consumer wants to be educated first in order to be able to make an informed decision
• Today’s business owner sets out to give consumers the information they are seeking and along the way estabish themselves as thought leaders in their fields

In order for businesses to be competitive in today’s market business owner’s need to establish and utilize an Online presence so they are found when and where their target market is looking.

Amber Naslund’s post 10 Ways To Get Serious About Social Media  in Social Media Today  gives 10 excellent ways, with additional resources,  for getting serious about social media.

I like #7  Quit waiting for the water to be perfect before you get in.  Which one is your favorite?  Have any you want to add?

Technorati Tags: Building Business, Internet Marketing, Livvie Matthews, social media marketing

Social media is changing the dynamics of marketing and in 2010 will continue to revolutionize marketing as we know it. 

In this economy businesses are seeing the huge benefits and potential Social Media Marketing presents for:

• Expanding their reach to existing and potential customers
• Relationship marketing and establishing credibility
• Becoming a thought leader in their area of expertise
• Increasing sales
• Cutting costs in printed marketing and advertising
• Low to no cost marketing on Social Media platforms – i.e. Twitter, Facebook, LinkedIn, You Tube, and virtual events  (Tele-seminars, Webinars, Podcasts, etc)

Lisa Olinda of OlindaServices.com is hosting 2010 Social Media Masterminds Event with a line up of amazing guest bloggers sharing their expertise in social media marketing each day during the month on January. 

Read JoAnne Westwood, owner of Westwood Virtual Associates, guest post on the Dynamic Changes in Virtual Events .  JoAnne’s post shows how businesses are changing the way they are hosting events through Social Media outlets. 

What are some ways you see Social Media changing traditional business marketing?

Technorati Tags: Blogging, email marketing, Internet Marketing, Livvie Matthews, social media marketing

The New Year, for me, has always been an exciting and happy time! Recently I was posting in one of the great groups I belong to and I compared the New Year to a new page.

The new year always brings the opportunity for what seems like a new beginning, a chance to “start over”. It always seems crisp, clean and exciting! We all get to start with a ” new page ” and it’s up to us what we want to “write” on it!

Take a few minutes and reflect on last year and your goals, but don’t dwell on the past year’s missed opportunities. We need to look ahead with excitement and anticipation for what we can do with this year’s new opportunities (pages) that will be presented.

Whatever you “write” is an opportunity within itself! At the beginning of a new year we are all at the same point, granted some may be beginning with more than others, but we are all beginning!

As you begin “writing” your business this year, focus on ways to “work smarter and not harder”. We unclutter and organize our garages, our houses, our closets, our cabinets, right on down to our drawers! Shouldn’t we do the same for our minds?

Eliminate (unclutter) situations that are stressful. Focus (organize) on what you did that was positive last year that caused your business to grow and then expand on each of those areas.

Increase your exposure, be seen.  Link up to other peoples blog post through your post and send a trackback. Follow and join in conversations on Twitter and Facebook with leaders in your niche. Join or participate more in discussion groups on LinkedIn.  Create videos and upload to You Tube.  You want to always be looking for additional ways to be seen as you market your business.        

The old saying “You can’t see the forest for the trees” sometimes prevents us from seeing new opportunities for marketing and growing our business. Ask a friend or an associate, who’s opinion you value, to comment on what you are doing or not doing.

They aren’t seeing the same “trees” you are seeing and can offer a different view….they might even help you to be able to “see the forest”!

As you begin “writing” this new year don’t lose site of balance. Remember to keep all the “pages” in perspective. From time to time you will need to turn the “pages” down, walk away and take time to enjoy life and everything that goes with it.

So, what do you want to “write” on your new page this year? It’s all up to you! Just get your “keyboard” going, “write” one word after another and then–press enter!!! After all it’s….. A New Year and A New Beginning!

Technorati Tags: Blogging, Building Business, Internet Marketing, Livvie Matthews, social media marketing

Social Media’s dominance by the masses on Internet sites like Twitter, Facebook, and LinkedIn has changed the dynamics of social and professional influence and has led to thes sites emerging to be called “Professional Networks”.

Social Media Today‘s Don Bulmer’s post read how these sites have emerged to become  “Professional Networks” and the staggering growth for “The Big Three” – Twitter, Facebook, and LinkedIn.

How about you?  How do you use these social networks to inform your clients, patients, or followers?

Technorati Tags: Internet Marketing, Livvie Matthews, social media marketing

Social Media – THE way to promote business, increase online visitility,  and build relationships in this new marketing arena!  Facebook, Twitter, and LinkedIn -oh my!

Businesses, large and small, big known brands to just creating a brand, Corporations to solo – entrepreneurs are seeing amazing results using social media.  New customers, new clients, new patients, you name it.   It’s a huge outreach in word of mouth advertising for external communications.

But what about social media and internal  communications?  Jennifer Bull, a leader in internal culture and employee branding, gives 5 reasons  in her blog post Is Social Media a Good Idea for Internal Communications? 5 Reasons Why Companies Should Consider It.

What about you, how do you think social media can be used in internal communications?  Good or Bad idea?

Technorati Tags: Building Business, Livvie Matthews, social media marketing