Archive for the ‘Articles’ Category
Is There A Copywriter In The House?
July 18th, 2008 at 5:25 pm by Livvie
Everywhere we look it seems we see higher prices and lower morales. Although initally it started with rising gas prices, it now incorporates everything and has touched all businesses.
With layoffs and cutbacks in our workplaces it’s put pressure on companies to make sure their marketing materials maintain the professional image the public is use to seeing and to complicate matters it’s put pressure on those left in the workplace to pick up the slack.
Your written materials are powerful, cost effective marketing tools to clearly communicate your companies strategic message and are critical to your professional image.
With many business operating with fewer employees and remaining employees already under a heavier work load, becoming a wordsmith and a written content specialist with all the material deadlines needed just seems impossible. In fact you find yourself saying more and more “So much to do and so little time!”
Enter the freelance copywriter. A professional copywriter can:
1) Learn your product quickly
2) Discover all its features and benefits
3) Define who your target market is
4) Get a lead on the competion
5) Figure the best strategy to lift your product above the competion with quality wrtten content
Individual projects or multiple projects – from marketing brochures to website content, newsletters to articles, reports to white pages and all materials in between – a freelance copywriter can be the extra set of hands needed to keep that critical professional image and is as close as your “Send” button!
So the next time you’re in a crunch or about to miss a deadline, remember…Yes, there IS a copywriter in the house!
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Livvie Matthews, freelance writing services/Owner of Write Business has been helping businesses with their online and printed marketing content including Brochures, Web Site content, White Pages, e-mail Marketing, and Newsletters since the late ’90′s. e-mail Livvie@writebusiness.net or Visit http://www.writebusiness.net.
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Consistency…Is Everyone On The Same Page?
May 25th, 2007 at 11:13 am by Livvie
Ever needed information, asked several different people, and received several different answers?
Even more confusing, how about asking several different people who work in the same office and still receive several different answers?
This happened to me in a practice I was with. It concerned bleaching or whitening the teeth. The patient had received instructions from the assistant as she was being dismissed in the back.
As the patient was checking out, she asked the front desk to explain it to her again and received a different set of instructions.
Confused by the information, when the patient got home, she called the office, spoke to another person and received…you guessed it…. a third set of instructions different from the first two.
This time she asked to speak to the office manager, explained to me what had happened, and expressed her disappointment in the office.
E-Mail Marketing: Your Practice’s Golden Opportunity!
March 4th, 2007 at 7:35 pm by Livvie
The electronic (e) age is here and along with it comes the most cost effective marketing tool to communicate with your patients/customers…e-mail and e-mail marketing!
Keeping your name in front of your patients/customers on a regular basis strengthens your existing relationships and establishes credibility and trust –two of the main ingredients needed to attract and retain quality patients/customers.
Use e-mail marketing to announce office events, important dental health information and tips, special offers, awards, welcome letters, and even appointment confirmations.
Build and strengthen patient relationships. Include your patients in your “dental family” by announcing team members marriages, births, graduations, office trips, and participation with school or charitable events.
Gathering patient e-mail address can be done by adding an e-mail address field on your paper New Patient information form and your online patient forms.
Are You Suffering From…. Paralysis Of Analysis?
July 30th, 2006 at 4:32 pm by Livvie
Symptom: You want to be a writer, you’ve written several articles, but just n-o-t quite the way you want them. It needs a little more….
Symptom: You want to create a web site, you’ve finished designing the layout, but just n-o-t quite ready to launch. You need to check on……
Symptom: You’ve decided to start a blog, you have everything in place, but just n-o-t quite ready to publish. There’s one more…..
Diagnosis: ……Paralysis Of Analysis!
I know from personal experience just how this feels. I have had so many ideas, good ideas, but just when it came down to the final step….I needed to “add this” or “change that”, or “just tweak it a little more”.
I “tweaked” it until I tweaked it out! It was never quite right. The result was, it never got completed.
A perfect example is I could have been on the Internet in the mid ’90′s, but I managed to “analyze” myself right out of it and instead it was the late ’90′s.
Until I “published” my first website BizyBodies.com, and started my first ezine, BizyBodies.com Ezine, I had only completed three things in my life….Sandra, Susan, and Stacey……my three daughters!
We are of the opinion it has to be “perfect” before we can actually begin whatever it is we are trying to do.
