Archive for the ‘Articles’ Category
Social Media Marketing – The Wave Of The Future!
June 27th, 2009 at 5:10 pm by Livvie
The new buzz word is Social Media Marketing and make no mistake, it’s here to stay. Social media is using online communities for increasing your business/practice exposure, building relationships, and ultimately creates an incredible opportunity to be responsive to your market and allow your clients/patients to know how much you care.
Businesses have found out this is THE way to market and brand their business. No longer is Twitter, and Facebook just for teenagers. Why? Because “word of mouth” advertising (as we’ve preached for years) has always been – and will always be – the best form of advertising.
That’s what Twitter, Facebook, and LinkedIn, three of the largest social media sites, are all about… making contacts, building relationships, gaining trust, and showing you care. They are “word of mouth advertising on steroids” and…most of it’s FREE!
Posted in Articles, Mktg-Internet, Social Media | 
Tags: Internet Marketing, Livvie Matthews, riding the new marketing wave, social media marketing | 
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Survival of the Fittest–Building Your Business
June 12th, 2009 at 9:15 am by Livvie
With all the other businesses out there you must find a way to market your business uniquely (a niche) causing it to stand out from among the rest.
Be prepared to work at building your business. You must build relationships with your customers and fellow netpreneurs by building a good reputation, one customer at a time.
So what does this have to do with the Internet? Or maybe you are thinking, “How does this apply to me. I don’t even see or talk to my customers, it’s all automated.”
I’ve Written An Article. Now What Do I Do?
June 5th, 2009 at 12:13 pm by Livvie
You’ve finally done it! You’ve written your article, looked it over, tweaked it, and looked it over again, and now you are ready to publish! Now what do you do?
Two things needed to be added to your article. A how to publish statement that is added just before your article and your resource box or bio added at the end of your article.
Here is an example of a how to publish statement:
“Please feel free to publish this article on your website,
your blog, and/or in your e-book or newsletters with the authors
resource box included and without any changes to the
article. (Add your contact e-mail)”
If you would like to be notified if they are using your article, add “A complimentary copy of your ezine or notification you are using this article would be appreciated.”
Building Relationships….Priceless!
May 31st, 2009 at 9:00 pm by Livvie
There are many things you can and will do along the way to building your business, but few things will have the impact on your business as that of building relationships.
Some think because you don’t “see” your viewers – customers, you don’t have to “interact”. In fact most of your business is conducted using web sites, e-mail and autoresponders. Nothing could be further from the truth.
Web sites, e-mail and autoresponders are the reasons you must build relationships! Think about it. Don’t you absolutely hate answering machines or voice mail when calling a business? There is no contact.
Reputation…What’s Yours?
March 2nd, 2009 at 7:24 pm by Livvie
With all the news of unethical corporations and businesses in today’s troubled economy, is it any wonder the public is asking who’s trustworthy in these seemingly untrustworthy times and are skeptical about who to trust for doing any type of business?
With the financial and economic crisis dominating the news, there’s no doubt about it…we are in an economic storm. Unemployment is up, consumer spending is down, cutting back is in, and over spending is definitely out!
Whether you are a new or an established business, these are changing and often scary times and changing times require changing courses…literally.
But not all is doom and gloom. At this time it’s critical you review your current marketing materials and develop new marketing messages that address your clients concerns, their changing values, and their priorities for helping them and their clients survive in these economic down times.
Time is of the essence, and if you don’t feel comfortable in revising/creating your new materials or are pressed for time, contact a reliable freelance copywriter.
