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Archive for February, 2011

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Facebook has rolled out their new, shorter URL’s. They purchased the http://on.fb.me  domain and now you can replace the longer Facebook.com URL’s with the shorter version.

There is now the fb.com for your business “Like” pages and fb.me for your profile pages.  For example my shorter fb.com URL for my business page is now http://fb.com/copywritingandsocialmedia.   My fb.me URL for my profile page becomes http://fb.me/livviematthews. 

You can make sure your new link is correct by posting your new URL in a new browser and making sure it works.

In case of the very long Facebook URL for a status update you’ve written, Bit.ly can still be used to shorten it.  Bit.ly is  pre-configured to replace the longer Facebook links with Facebook’s shorter new URL’s. 

Have you used your new FB URL’s?

Technorati Tags: Building Business, engaging social media, Facebook for business, Facebook URL, Internet Marketing, Livvie Matthews, Shorter Facebook UrL, social media marketing

Pull up any blog post, look at a twitter stream, or log onto Facbook and you are going to see some mention of Social Media and what we should do to connect and engage with customers or in short, how to build relationships. 

I just have to share this “real time” example.  Just about every morning I stop by McDonalds on my way into the office. Being the creature of habit that I am, I’m usually ordering the same thing…A Susage McMuffin and a Value Sweet Tea (I’m a Southern girl and lovvvvvvvve my sweet tea!). 

McDonalds has trained their employees well, right down to the drive through person who takes the money at one window and the drive through person that gives you your food at the next window. 

The fellow that takes my order (any money) has gotten to know me and my order so well, when I order a “Coke with lite ice” , he would say “You aren’t getting your sweet tea today?”  I even made a mistake one day and ordered my Sweet Tea without adding “no ice” and he said “No ice, right?”

This doesn’t sound like much, but think about it, hundreds of people are going through their drive through each day. Many are ordering the exact same thing I’m ordering, but the drive through person “knows” me and my order and that makes me feel special. 

Now isn’t that what social media is all about:  connecting and engaging were it counts…with the customer!

Technorati Tags: Building Business, Dental Marketing, engaging and connecting, engaging social media, Internet Marketing, Livvie Matthews, social media marketing