Archive for August 18th, 2010
Social Marketing: Transparency and Authenticity – Do They Really Matter?
August 18th, 2010 at 7:45 am by Livvie
Today, 85% of consumers are looking online for who they are going to do business with. They aren’t flipping pages in a telephone book, looking in a magazine, or scanning direct mailers, there’re on Twitter, Facebook, YouTube, and Google viewing what others are saying .
But what does that have to do with transparency and authenticity? In these economic times, people are looking behind the brand to the person and watching closely what’s being said and what’s being done, therefore, whatever is done must be done with quality!
Through social marketing platforms, consumers have the opportunity to see, really see, who they are doing business with. They do this by viewing what others are saying about your business, about how you are viewed by your customers, and even by having an actual conversation with you or your representative on one of the social platforms.
Are you a business that stands behind your products? Do you support your customers? Do you go the extra mile? Do you make solving your customers problem a number one priority?
Transparency and authenticity allows viewers to see through to the core of how you do business. All of this and more is available to consumers through the social platforms.
You want to be specific, be informative, be approachable, and very importantly…always be genuine. You must be transparent and authentic to be real.
The old saying, “It’s not what you know, it’s who you know” does not apply in social marketing. In social marketing it’s all about “who KNOWS (really knows) you!”
What do you think, what does transparency and authenticity in social marketing mean to you?
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