Women Are Using The Web More Than Men
August 3rd, 2010 at 6:48 am by Livvie
Mashable released a great post by Jennifer Van Grove How Women Use The Web (Report) stating more women than men visit social networking sites spending as much as 30% more time on the sites and are more engaging with the sites than men.
This ties right in with my recent post 4 Social Media Myths and relates to Myth # 2 – Social Media Platform Are Only For Teenagers. Read Myth #2 here:
Myth #2: Social Media Platforms Are Only For Teenagers
Social networking sites like Twitter, Facebook, and YouTube are no longer sites just for teenagers. Businesses have found these networking sites to present an incredible opportunity for connecting with and engaging their audience.
According to Inside Facebook, a Facebook tracking source ,the fastest growing demographic is Women over 55. Women also comprised over 56.2% of Facebooks audience, and 45% of Facebook’s US audience is women over age 26.
What does this mean for you: Women make approximately 80% of the decisions concerning purchases for themselves and their families.
What percentage of women are in your practice and what’s their average age…bet they fall into one of these two ranges above. Women are extremely active on the Internet and social media networks. When the phone rings at your office, well over the majority of the calls are from women scheduling appointments or getting information.
Social marketing and women presents tremendous opportunities for your practice to be able to connect, engage, and communicate in real time.
Unlike the old traditional marketing of placing a static ad in a telephone book, magazine, or direct mail out, and once printed there was no opportunity to connect and engage. Social network marketing sites are all about relationship marketing ~ connecting and engaging ~ which is what we’ve preached in dentistry forever.
Cosmetic Dentistry in years past was thought to be only for celebrities ~ the rich and famous ~ however we all know it’s the trend, it’s here, and it’s not going away.
Like Cosmetic Dentistry, Social Media is not a fad, it’s not going away, it’s firmly planted and here to stay.
With Facebook passing their 500 million active users and buinesses gearing up for even more social media marketing, it’s time to realistically look at your marketing plans in terms of what can social media do for your practice, which social media networks will benefit your practice the most, and how soon can you get started.
If you are already utilizing social media in your practice, you may be ready to crank it up a notch expanding on what you’re already doing.
But if you are one of the practices not yet started with social media, don’t worry, it’s not too late…in fact, it’s really the perfect time, because most practices have only been using it for a few months, but it’s an incredible opportunity you don’t want your practice (or your bottom line) to miss out on!
How are you using social marketing in your practice? What benefits have you seen?
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