Archive for July 12th, 2010

PostHeaderIcon 4 Social Media Myths

Myth or TruthSocial media is the buzz word in marketing.  You can be watching TV, eating in a restaurant, or on your computer and you will see or hear some mention of a social networking site.  It may be Twitter, Facebook, YouTube, LinkedIn, Blogs, or another of the many social networks.  

Whether you are on the social networks or not, you’ve even come to recognize their logos.  Social media has become a way of life and a powerful marketing avenue for businesses.  

But as powerful a source as social media presents, there are some business owners who still aren’t utilizing this incredible opportunity to grow their business sighting one or more of these 4 myths: 

Myth #1:  It’s Just A Fad

 Social media is still in its infant stages, however, it’s already proven its value and is definitely here to stay!  Facebook has over 400 million active viewers who spend over 500 million minutes per day on Facebook alone. 

Traditional advertising, newspaper ads, telephone ads, and direct mailers are static in nature.  They are usually advertisements about your services.  Once the printed piece is presented there is no opportunity for connecting with and engaging the viewer and answering their concerns. 

Social media networks like Twitter, Facebook, and Blogs allow you to connect and engage your viewers with one on one conversation or group conversations.  

What does this mean for you:  More potential new patients and more treatment acceptance.  

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