How To Draw New Patients To You Instead Of Driving Them
June 18th, 2010 at 1:12 pm by Livvie
Social media allows for something that’s never been available to businesses using traditional marketing in the past. Social media allows you to connect…to talk…to create…an ongoing dialogue with your target audience!
Unlike print ads and direct mail outs that are static and limited in their information or even networking events that are one time meetings…social media allows you to “talk” with your audience…24/7.
This creates incredible opportunities to be visible and responsive to your market!
Your social platforms, Twitter, Facebook, YouTube, LinkedIn, and Blogs, allow you to present information to your patients they may not have known before. Plus it presents the opportunity for them to connect with you and your staff. You become real.
All the procedures you have available in your practice…articles of interest written by your or other dental professionals…”How to” information…local and national events happening that you are participating in …and what community services you and your team are a part of. You can even create your dental video’s and post to your platforms.
If you are collecting email addresses through your social platforms, what about creating your online seminar’s or video for specific procedures of interest – you already have your audience!
The biggest problem with traditional advertising – your telephone book ad’s, magazine ads, direct mail-outs – is there is no interaction between you and the potential new patients.
Using social media, you have the amazing opportunity to speak directly with your patients and perspective new patients AND be responsive to them by answering their questions and/or responding to their posts…joining in on the conversations.
Through your social media marketing strategies and platforms, you have an ongoing representative marketing your practice…24/7…creating credibility for you and your practice…gaining their trust…and building profitable relationships. You’re REAL…they’ve gotten to KNOW you!
In the mean time, if anyone they know has a dental problem…who do you think they are going to recommend and refer to?? You! All because …you know how to draw new patients to you instead of driving them!
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Would you like to learn more about using Social Media to increase your online visibility, build profitable relationships, and grow your practice? My name is Livvie Matthews and I help dentists learn how to leverage the incredible marketing power social media presents for your practice, treatment acceptance, and for your bottom line! I invite you to visit my website and sign up today to receive my Free Social Media Report http://bit.ly/5Pi0hl. Visit my Blog http://www.WriteBusiness.net/blog
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