Archive for May 25th, 2010

PostHeaderIcon The Dynamics of Social Media Marketing

InternetThere is a new, rapidly expanding revolution sweeping businesses worldwide.  New technology and the economy is forcing major changes in marketing strategies.  As a result, businesses are racing to shift gears from their strategies of days gone by, to today’s more competitive strategy of “word of mouth marketing”, also known as relationship marketing.

So what does this have to do with the dental profession?  Or maybe you’re thinking, “How does this apply to my practice. We aren’t into “mass marketing”.  You might even be saying, “We’re not even a ‘business’.” 

Whenever there has been a change in the business world it has always affected the professional world, since both worlds have the same base….people (customers/patients). Without people….there is no business or profession and with today’s economy and accelerating challenges facing doctors and staff members  daily, the dental profession has definitely become a “business”….a BIG business.

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