Social Media Marketing Industry Report For 2010 Released
April 23rd, 2010 at 12:26 pm by Livvie
Some very interesting statistics and insights were released in the 2010 Social Media Marketing Industry Report for 2010 sponsored by Social Media Examiner. The number of participants more than doubled from last years study and the report shows a significant change in how people view using social media as a marketing tool to directly connect with customers.
Even a year ago people were not sure about social media, but make no mistake – Social media is here and it’s here to stay! As Michael Stelzner of the Social Media Examiner says “Much like email and websites first empowered businesses, social media is the next marketing wave.”
Just look at this sampling summary for their primary findings:
- Top three questions marketers wanted answered: (1) How do I measure social media return on investment? (2) What are the social media best practices? and (3) How do I best manage my time with social media?
- Marketers are mostly new to social media: A significant 65% of marketers surveyed have only been involved with social media marketing for a few months or less.
- How much time does it take? The majority of marketers (56%) are using social media for 6 hours or more each week, and nearly one in three invest 11 or more hours weekly.
- The top benefits of social media marketing: The number-one advantage of social media marketing (by a long shot) is generating exposure for the business indicated by 85% of all marketers, followed by increasing traffic (63%) and building new business partnerships (56%).
The above summary is merely a sampling of the information in the actual report. In addition to the sample list above, people also wanted to know about blogging and social media, generating traffic and leads, the tools needed for social media, and especially about the time commitment.
This report also contains graphs, charts, and is packed full of information on social media and how others are using it to market their businesses. It’s a great tool to use in planning your own social media marketing strategies!
Click here to receive your Free copy of this revealing report
Posted in Mktg-Internet, Social Media
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Tags: Internet Marketing, Livvie Matthews, social media marketing
Thanks so much for the great resource! I just shared it on Twitter and appreciate my own copy.
Thanks too for sharing the highlights of the report.
Heidi Richards Mooney, Author
Quirky Marketing Calendar ~ 365 Ways to Promote Your Business Using Zany & Non Traditional Holidays
Your summary of the Social Media Marketing Industry Report was fascinating! I’m fairly new to social media and haven’t as yet gotten the hang of it. However, I’m learning and already my blog is getting far better exposure.
I’ll be visiting your site often as I know I can learn a lot. Thanks for bringing these important facts to our attention!
Hey Livvie, Super great info. I totally concur with: “Marketers are mostly new to social media” ~ I hear people say that ALL the time! The majority of them think it’s a waste of time, I say, ‘ya can’t miss what you’ve never had’ ~ LOL! Seriously, I think marketers should educate themselves on the power of social media – add it to the funnel
~ Thanks for sharing!
Eileen, glad you were able to review the report, the information is so eye opening! Love your site http://feistysideoffifty.com/. Celebrated the “50″ benchmark awhile back myself
Such an amazing time in life. You have a great market and social media will really pull it together for you. Keep up the good work!! Stop by again!
I agree with Mike Stelzner, founder of Social Media Examiner, when he said in the report, “Much like e-mail and websites first empowered businesses… social media is the next marketing wave.” and it’s still in it’s infancy! Hope you’ll stop by again, Hedi!