Get Serious In 2010 About Social Media
Over the past year a huge shift in marketing has been taking place. Gone are the days when the print media was leading/selling the customer. Newspapers, telephone books/ads…print media is no longer in control (that’s why they’re having trouble), users are in control and it’s a total mind change!
- Today’s consumer is Internet/social media savvy and is not going to be “sold”.
- Today’s consumer wants to be educated first in order to be able to make an informed decision
- Today’s business owner sets out to give consumers the information they are seeking and along the way estabish themselves as thought leaders in their fields
In order for businesses to be competitive in today’s market business owner’s need to establish and utilize an Online presence so they are found when and where their target market is looking.
Amber Naslund’s post 10 Ways To Get Serious About Social Media in Social Media Today gives 10 excellent ways, with additional resources, for getting serious about social media.
I like #7 Quit waiting for the water to be perfect before you get in. Which one is your favorite? Have any you want to add?