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Archive for December, 2009

The New Year, for me, has always been an exciting and happy time! Recently I was posting in one of the great groups I belong to and I compared the New Year to a new page.

The new year always brings the opportunity for what seems like a new beginning, a chance to “start over”. It always seems crisp, clean and exciting! We all get to start with a ” new page ” and it’s up to us what we want to “write” on it!

Take a few minutes and reflect on last year and your goals, but don’t dwell on the past year’s missed opportunities. We need to look ahead with excitement and anticipation for what we can do with this year’s new opportunities (pages) that will be presented.

Whatever you “write” is an opportunity within itself! At the beginning of a new year we are all at the same point, granted some may be beginning with more than others, but we are all beginning!

As you begin “writing” your business this year, focus on ways to “work smarter and not harder”. We unclutter and organize our garages, our houses, our closets, our cabinets, right on down to our drawers! Shouldn’t we do the same for our minds?

Eliminate (unclutter) situations that are stressful. Focus (organize) on what you did that was positive last year that caused your business to grow and then expand on each of those areas.

Increase your exposure, be seen.  Link up to other peoples blog post through your post and send a trackback. Follow and join in conversations on Twitter and Facebook with leaders in your niche. Join or participate more in discussion groups on LinkedIn.  Create videos and upload to You Tube.  You want to always be looking for additional ways to be seen as you market your business.        

The old saying “You can’t see the forest for the trees” sometimes prevents us from seeing new opportunities for marketing and growing our business. Ask a friend or an associate, who’s opinion you value, to comment on what you are doing or not doing.

They aren’t seeing the same “trees” you are seeing and can offer a different view….they might even help you to be able to “see the forest”!

As you begin “writing” this new year don’t lose site of balance. Remember to keep all the “pages” in perspective. From time to time you will need to turn the “pages” down, walk away and take time to enjoy life and everything that goes with it.

So, what do you want to “write” on your new page this year? It’s all up to you! Just get your “keyboard” going, “write” one word after another and then–press enter!!! After all it’s….. A New Year and A New Beginning!

Technorati Tags: Blogging, Building Business, Internet Marketing, Livvie Matthews, social media marketing

I received an early Christmas gift today!  The engine light had come on in my car letting me know it was time to have the oil changed.   Since purchasing my Toyota, I’ve had it serviced with Toyota Scion of Concord NC.  They have always done a very good job and provided good service.

When I called and made the appointment this morning I was told it would take about an hour to change the oil and rotate the tires.  My husband drove his truck so we didn’t have to wait around while they completed the service and they were to give me a call on my cell when it was completed.   

Jack and I went to Starbucks, bought  pumpkin spice latte’s , went shopping in Garden Ridge, and made a trip to WalMart.  After almost two hours and no phone call that my car was ready, I was getting a little irritated that it was taking so long and I hadn’t received a call.  After all, it was Friday…I had places to go, people to see, and things I needed to do!  So we headed back over to the service department.

When I walked in, I didn’t see Paula (Marlowe) the lady who had helped me.  So I asked another service person if they could tell me if my car was ready.  I explained I was told it would be an hour procedure and it was now two hours and I hadn’t heard anything.  This was about the same time that Paula walked up.  She said she was just getting ready to call me. 

Then she took me over to her area and read the list of  “recommended service” that needed to be done.  I wasn’t doing any of that today, but told her I’d like a list with the prices included to discuss with my husband.  Paula then said it would take about 5 minutes and she’d have the list ready and I could check out. 

Twenty minutes later and even more irritated, I asked the check out person to see how much longer it was going to be.  By this time I had really gotten ill. 

Just at that moment, Paula appeared and instead of coming on in the door and walking me to the check out (their usual procedure), she called me to the door again.  I thought….gezzzz are they going to recommend more work to be done…am I ever going to get to leave today??!!  Now I was really getting upset!

Then Paula said, “Ms. Matthews, we’ve taken care of your oil change and rotated your tires for you.  I’m sorry for your wait and the inconvenience to you…the service is on us today, there is no charge to you!  I hope you have a wonderful Christmas and come back to see me!”

Talk about being caught off guard and being speechless…my husband loves it when I’m speechless…doesn’t happen too often he says.  As I regained my voice, I said in a very humble tone, I hadn’t expected that and I really appreciated it! 

Now that’s customer service!  I hadn’t said anything, but I’m sure Paula could tell in my actions that I was  gettung upset.  Even half price would have been nice, but no charge…WOW! 

In just two short sentences Paula had made me feel she valued my time, appreciated  my feelings, and valued me as a customer!  

Thank you, Paula Marlowe  and  Toyota Scion of Concord NC!!!   Will I go back…ABSOLUTELY!   Will I recommened Toyota Scion of Concord NC…ABSOLUTELY!!   After all, isn’t this what we’ve been talking about with Social Media…Good Customer Service Really Can Build Relationships!  

What are your thoughts?

Technorati Tags: Building Business, Livvie Matthews, social media marketing

On LinkedIn your most valuable piece of real estate is your Public Profile/Summary area.  What is your profile (or lack of it) saying about you?

As a copywriter, one of the first places I look for information on a person, client, or business is their LinkedIn profile.  I’m amazed at the number of people/businesses that aren’t utilizing their LinkedIn Public Profile area.

LinkedIn is a powerful professional networking site viewed by other businesses, colleagues, prospective clients and patients, and your competition.

If you had the opportunity to advertise (Free) your business/practice on the front page of your city newspaper, would you jump at the chance to share the benefits of your business or would you just pass it up?  I’m sure you would jump at the chance!

Similar to a newspaper, your LinkedIn profile area is your ‘Front Page’ opportunity to tell your viewers – who you are, what you do, and most importantly…how you can solve their problems.  

Here you want to list your business information, accomplishments, and benefits you and your business provide.  It can be as long or as short as you want it to be.  Medium length is a good length to create. 

You want to make sure you give your viewers the information they are looking for. List the benefits for them. How you can solve their problems, what solution they will receive in doing business with you, how you can make their life simpler-less stressful.   Answer in your Public Profile area the questions your viewers are asking in their minds, what they are looking for – why they are searching.

Your Public Profile area is where you and your business can shine. But remember, they aren’t asking about you, they are asking what can you do for them!

Make sure you also create your shorter, more professional, LinkedIn Public Profile URL, if you haven’t done so already.

Whether you create your profile yourself or hire a reliable copywriter, don’t overlook your LinkedIn Profile: Your (powerful) Front Page Opportunity!

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Would you like to learn more about using Social Media to increase your online visibility, build profitable relationships, and grow your practice?  Livvie Matthews, a Certified Social Media Specialist, Blogger, and Speaker, is passionate about helping dentists leverage the incredible marketing power social media presents for their practice and their bottom line!  Email  e-mail Livvie@writebusiness.net or visit http://www.writebusiness.net/blog    http://www.linkedin.com/in/livviematthews

Technorati Tags: Building Business, Copywriting, Livvie Matthews, social media marketing