Archive for November, 2009

PostHeaderIcon Social Media’s New Name: Professional Networks

Social Media’s dominance by the masses on Internet sites like Twitter, Facebook, and LinkedIn has changed the dynamics of social and professional influence and has led to thes sites emerging to be called “Professional Networks”.

Social Media Today‘s Don Bulmer’s post read how these sites have emerged to become  “Professional Networks” and the staggering growth for “The Big Three” – Twitter, Facebook, and LinkedIn.

How about you?  How do you use these social networks to inform your clients, patients, or followers?

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PostHeaderIcon Social Media-Excellent Tool For Internal Communications?

Social Media – THE way to promote business, increase online visitility,  and build relationships in this new marketing arena!  Facebook, Twitter, and LinkedIn -oh my!

Businesses, large and small, big known brands to just creating a brand, Corporations to solo – entrepreneurs are seeing amazing results using social media.  New customers, new clients, new patients, you name it.   It’s a huge outreach in word of mouth advertising for external communications.

But what about social media and internal  communications?  Jennifer Bull, a leader in internal culture and employee branding, gives 5 reasons  in her blog post Is Social Media a Good Idea for Internal Communications? 5 Reasons Why Companies Should Consider It.

What about you, how do you think social media can be used in internal communications?  Good or Bad idea?

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PostHeaderIcon 3 Important Rules for Harnessing Social Media

I enjoy receiving questions and input from viewers and even though the two questions received below are regarding dentistry, they can apply to businesses as well.  Here are the two very interesting questions:

1)What are the top three rules for harnessing Social Media to the advantage of a dental practice?

2)What are three most effective things a dentist should do with his or her FaceBook or Twitter account?

Social media is still relatively new in the realm of using it for business and offers an incredible opportunity to get to know your target market.  Social media is a bridge that gives you access to people, information, and even companies/businesses you didn’t have access to in the past.

Word of mouth advertising is the best form of advertising and social media IS word of mouth advertising…on steroids!

Used correctly, it isn’t something that can be done quickly, it does require strategy, a plan of action, and like anything else you are building…it takes – time.

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