Internet Marketing: What’s Your Little Orange Card?
October 25th, 2009 at 9:56 pm by Livvie
Saturday when I went to our mail box, we had a post card from our mortgage broker. What’s so unusual about this you might ask?
My husband and I refinanced in 2003 using the same mortgage broker from the original purchase in 1996. Every 3 months like clock work, we receive a “little orange card” in the mail from our mortgage broker. Did you get that we had used him in 1996 and refinanced with him in 2003?
Just since refinancing alone, we’ve received one of his ”little orange cards” every 3 months (like clockwork) for 6 YEARS, that’s 24…little orange cards!
Each time the card contains a piece of interesting information. It may be mortgage information, family information, community information, or even a cute story, but no matter what it contains, he always bring the information back in some way to purchasing or refinancing a home.
Many of the times when we receive them, I just glance at it and throw them away. But whenever I see the “little orange card” in our mail box, I know who sent it and what it’s about…just from the color of the card! Now that’s branding!
Does it matter that I don’t always read the information…no, but I still know who it’s from. Does it matter that it sometimes goes straight into the trash…no, but I still know who it’s from.
Does it make a difference that we even receive this “little orange card”…you betcha it does, because when we got ready to refinance, who do you think we got in touch with…the fellow sending us the “little orange card!” We’ve also referred several people to him, including our daughter.
Why did we contact him or send him referrals? Because he had taken the time to build a relationship with us. We had come to recognize his name, he had built credibility, and we trusted him.
How about your business? What is it about your business that set’s you apart from the rest? Could your clients know just by the color of a post card that you were sending them information? It doesn’t have to be through the mail, what about your e-mail, your posts, your information…is there anything about it to set you apart?
What about frequency? How often are you contacting your clients, your mailing list, your prospects? Like clockwork, we receive the little orange card every 3 months…4 times a year, year after year.
Our mortgage broker knows, especially in today’s market, it’s critical you keep your name and targeted marketing content in front of your client/patients and prospects!
By being consistent and persistent in sending out the little orange cards, he has become the “go-to” person for his target audience. He not only has their solution, he IS their solution. What about you and your business? What’s your …Little Orange Card!
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