Archive for July 13th, 2009
Stop Your Readers In Their Tracks!
July 13th, 2009 at 10:04 pm by Livvie
Studies have shown that while 75% of the people read headlines, only 25 % keep reading “the rest of the story”. Breaking it down even further, you have about 4 seconds to convince that reader to read on!
When writing, the two most important elements are your headline and your opening statement. These two elements must stop your readers in their tracks!
Headlines must grab your readers attention. Just as you only get one chance to make a good first impression, you only get once chance to grab your reader’s attention!
For example,when you read an ad, you don’t read it just to be reading, you read it because you are interested in what’s being said. Something about it grabbed your attention. Read the rest of this entry »
Posted in 
