Archive for June 25th, 2009
5 Business Marketing Tips For Uncertain Times
June 25th, 2009 at 5:24 pm by Livvie
Be positive: Uncertain times can bring about anxious and uneasy feelings. Being positive and maintaining a positive attitude is critical at this time. You have a tremendous opportunity for impacting your team’s attitude. Accent the positive!
Celebrate successes: Concentrate on what’s going right instead of centering on what was done wrong. Your “success� metrics may have to be measured on a smaller scale for now, but celebrate your accomplishments each week!
“Pin-Point Focus� your marketing: What worked in the past may not be what’s needed for today. Re-evaluate (closely) the content of your marketing materials and web site content to make sure they are valid and applicable to today’s changing marketplace. These are tight times. You need results for right now, not long term results… that can come later.
• Rewrite your web site content to communicate value, risk free offers, and stress guarantees
• “Pin-Point� messages emphasizing value, cost savings, and special discounts
• Emphasize free trials, free gifts and even free shipping
• “Pin-Point� what your customers can expect for their investment
• Increase online marketing and e-mail marketing – reduce time spent branding.
Make it personal: Keep current customers happy – do not take them for granted. Now is the time to “talkâ€? to your customers by e-mail or telephone. Talk about the uncertain times, their new concerns and changing values, where do they stand in these challenging times, and what you can do to help. Let them know you are there for them. You can bet your competition is contacting them!
• Remember: It’s more cost effective to market to existing customers than trying to get new customers, especially in downtimes.
• Keep sending direct mails and e-mails (set up autoresponder e-mail campaigns)
• Continue marketing and advertising – now is not the time to stop or cut back! This can help you gain a larger section in your marketplace and establish your expertise, especially if your competition is cutting back during this time.
Be seen: Always…keep your name in front of your customers and potential customers. Whenever there’s a change, a new web site or new/updated content, your business opens, or you write an e-book, e-mail your customers, business associates, and even friends. Also send out Press Releases to the media and post to online Press Release sites. Publicity is the most powerful way of advertising and it’s Free!!
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