Archive for June, 2009
Social Media Marketing – The Wave Of The Future!
June 27th, 2009 at 5:10 pm by Livvie
The new buzz word is Social Media Marketing and make no mistake, it’s here to stay. Social media is using online communities for increasing your business/practice exposure, building relationships, and ultimately creates an incredible opportunity to be responsive to your market and allow your clients/patients to know how much you care.
Businesses have found out this is THE way to market and brand their business. No longer is Twitter, and Facebook just for teenagers. Why? Because “word of mouth” advertising (as we’ve preached for years) has always been – and will always be – the best form of advertising.
That’s what Twitter, Facebook, and LinkedIn, three of the largest social media sites, are all about… making contacts, building relationships, gaining trust, and showing you care. They are “word of mouth advertising on steroids” and…most of it’s FREE!
Posted in Articles, Bus. Building, Bus. Promoting, Mktg-Internet, Social Media | 
Tags: Internet Marketing, Livvie Matthews, riding the new marketing wave, social media marketing | 
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5 Business Marketing Tips For Uncertain Times
June 25th, 2009 at 5:24 pm by Livvie
Be positive: Uncertain times can bring about anxious and uneasy feelings. Being positive and maintaining a positive attitude is critical at this time. You have a tremendous opportunity for impacting your team’s attitude. Accent the positive!
Celebrate successes: Concentrate on what’s going right instead of centering on what was done wrong. Your “success� metrics may have to be measured on a smaller scale for now, but celebrate your accomplishments each week!
“Pin-Point Focus� your marketing: What worked in the past may not be what’s needed for today. Re-evaluate (closely) the content of your marketing materials and web site content to make sure they are valid and applicable to today’s changing marketplace. These are tight times. You need results for right now, not long term results… that can come later.
• Rewrite your web site content to communicate value, risk free offers, and stress guarantees
• “Pin-Point� messages emphasizing value, cost savings, and special discounts
• Emphasize free trials, free gifts and even free shipping
• “Pin-Point� what your customers can expect for their investment
• Increase online marketing and e-mail marketing – reduce time spent branding.
Make it personal: Keep current customers happy – do not take them for granted. Now is the time to “talkâ€? to your customers by e-mail or telephone. Talk about the uncertain times, their new concerns and changing values, where do they stand in these challenging times, and what you can do to help. Let them know you are there for them. You can bet your competition is contacting them!
• Remember: It’s more cost effective to market to existing customers than trying to get new customers, especially in downtimes.
• Keep sending direct mails and e-mails (set up autoresponder e-mail campaigns)
• Continue marketing and advertising – now is not the time to stop or cut back! This can help you gain a larger section in your marketplace and establish your expertise, especially if your competition is cutting back during this time.
Be seen: Always…keep your name in front of your customers and potential customers. Whenever there’s a change, a new web site or new/updated content, your business opens, or you write an e-book, e-mail your customers, business associates, and even friends. Also send out Press Releases to the media and post to online Press Release sites. Publicity is the most powerful way of advertising and it’s Free!!
5 Rules of Engagement for Social Media Marketing
June 23rd, 2009 at 7:09 am by Livvie
Social media is using online communities for increasing your business/practice exposure, building relationships, and ultimately creates an incredible opportunity to develop profitable relationships, to be responsive to your market and allow your clients/patients to know you care.Â
What does this new marketing arena  mean to you, a business owner? Social media is a bridge that gives you access to people, information, and even companies that in the past you didn’t have access to. You can now do for free what it used to cost you thousands of dollars to do…make contacts.Â
With this new change comes new “rules of engagement” from traditional marketing.Â
5 Rules of Engagement for Social Media Marketing:
- #1 – Social media sites are not about making sales, they are about making contact and building relationships…for establishing credibility and trust. Word of mouth advertising
- Build a quality network- target the people you associate with in your niche market
- Give quality content – building your brand/your time
- Consistency- Be consistent with your time, your content, your marketing
- Transparency and authenticity- A strategic key: Whatever is done must be done with quality!
Remember: You are developing profitable relationships. Everything you do should have a strategic intent.
Social Media Success Summitt Comes To A Close
June 19th, 2009 at 10:38 pm by Livvie
Wow! There was so much information shared during the month long, virtual Social Media Success Summitt. The speakers presented on the many facets of Social Media (SM) with a focus on the main four: Blogging, Facebook, Twitter, and LinkedIn. This is some of the information shared regarding Facebook.
Mari Smith, relationship specialist, presented on Facebook (FB) and Twitter. Mari, herself, is an icon for SM with a personality that comes across the screen as warm, frendly, and ready to help. In fact, she’s quick to tell you it’s Relationships 1st and Business 2nd!
Mari shared techniques for setting up your Profile (Friend) page and your Business (Fan) page.  Fan pages can be created by going to the very bottom of the page to the Advertising link. Then after reading the step x step directions, go to the top of the page and click on page beside the Yellow Flag. Â
Survival of the Fittest–Building Your Business
June 12th, 2009 at 9:15 am by Livvie
With all the other businesses out there you must find a way to market your business uniquely (a niche) causing it to stand out from among the rest.
Be prepared to work at building your business. You must build relationships with your customers and fellow netpreneurs by building a good reputation, one customer at a time.
So what does this have to do with the Internet? Or maybe you are thinking, “How does this apply to me. I don’t even see or talk to my customers, it’s all automated.”
