Archive for May 28th, 2009
Social Media Marketing – The Wave of the Future
May 28th, 2009 at 4:57 pm by Livvie
The new buzz word is Social Media Marketing and make no mistake, it’s here to stay. No longer is Twitter, and Facebook just for teenagers. Businesses have found out this is THE way to market and brand their business. Why? Because “word of mouth” advertising has always and will always be the best form of advertising and that’s what Twitter, Facebook, and LinkedIn, three of the largest social medias, are all about… making contacts, building relationships, and gaining your trust. They are “word of mouth advertising on steroids” and…it’s FREE!
It’s one-on-one contact in the best of forms, but at the same time you have the ability to reach hundreds, even thousands of people.
Mari Smith, Michael Stelzner , and Gary Vaynerchuk, (to name a few), are talking about the new age of Social Media Marketing and what it means to consumers and business owners. Networking has always been the way to meet people (customers/consumers), and these sites are networking sites. Joining in on the conversations (Tweets) is shaking hands and networking. AND what’s so good about this?? You didn’t even have to leave home.
Newspapers, magazines, telephone books…print media is no longer in control (why they are having problems). Users are in control and it’s a total mind change!
You can now do for free what it use to cost thousands of dollars to do…make contact. With this new change comes new “rules of engagement”. These social media sites are not about making sales, they are about making contact, building relationships…earning trust and credibility. Then those contacts tell everyone they know, who tells everyone they know about you, your business, service, or product…good or bad.
That’s word of mouth advertising in the best of forms…people telling a LOT of other people. But remember, the two most important principles of social media are authenticity and transparency. Whatever is done needs to be done with quality.
The Internet’s only 15 years old. Social media sites are less than 6 years old. To put it in Gary Vaynerchuk’s words (GaryVee as he likes to be called), “We are in the Cave Man’s age of Social Media Marketing”, it ‘s just started. It will be awesome to see what comes down the pike and how it will be used to build business relationships and businesses!
So, how about you? Are you still sitting on the surf board or are you ready to “ride the wave” …Social Media Marketing – (IS) The Wave of the Future!
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