Archive for May, 2009
Building Relationships….Priceless!
May 31st, 2009 at 9:00 pm by Livvie
There are many things you can and will do along the way to building your business, but few things will have the impact on your business as that of building relationships.
Some think because you don’t “see” your viewers – customers, you don’t have to “interact”. In fact most of your business is conducted using web sites, e-mail and autoresponders. Nothing could be further from the truth.
Web sites, e-mail and autoresponders are the reasons you must build relationships! Think about it. Don’t you absolutely hate answering machines or voice mail when calling a business? There is no contact.
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Social Media Marketing – The Wave of the Future
May 28th, 2009 at 4:57 pm by Livvie
The new buzz word is Social Media Marketing and make no mistake, it’s here to stay. No longer is Twitter, and Facebook just for teenagers. Businesses have found out this is THE way to market and brand their business. Why? Because “word of mouth” advertising has always and will always be the best form of advertising and that’s what Twitter, Facebook, and LinkedIn, three of the largest social medias, are all about… making contacts, building relationships, and gaining your trust. They are “word of mouth advertising on steroids” and…it’s FREE!
It’s one-on-one contact in the best of forms, but at the same time you have the ability to reach hundreds, even thousands of people.
Mari Smith, Michael Stelzner , and Gary Vaynerchuk, (to name a few), are talking about the new age of Social Media Marketing and what it means to consumers and business owners. Networking has always been the way to meet people (customers/consumers), and these sites are networking sites. Joining in on the conversations (Tweets) is shaking hands and networking. AND what’s so good about this?? You didn’t even have to leave home.
Newspapers, magazines, telephone books…print media is no longer in control (why they are having problems). Users are in control and it’s a total mind change!
You can now do for free what it use to cost thousands of dollars to do…make contact. With this new change comes new “rules of engagement”. These social media sites are not about making sales, they are about making contact, building relationships…earning trust and credibility. Then those contacts tell everyone they know, who tells everyone they know about you, your business, service, or product…good or bad.
That’s word of mouth advertising in the best of forms…people telling a LOT of other people. But remember, the two most important principles of social media are authenticity and transparency. Whatever is done needs to be done with quality.
The Internet’s only 15 years old. Social media sites are less than 6 years old. To put it in Gary Vaynerchuk’s words (GaryVee as he likes to be called), “We are in the Cave Man’s age of Social Media Marketing”, it ‘s just started. It will be awesome to see what comes down the pike and how it will be used to build business relationships and businesses!
So, how about you? Are you still sitting on the surf board or are you ready to “ride the wave” …Social Media Marketing – (IS) The Wave of the Future!
Social Media Success Summit ’09
May 27th, 2009 at 1:07 pm by Livvie
Just finished the first of 11 session, over the next 4 weeks, on Social Media Marketing using Facebook, LinkedIn, and Twitter. What a mind changing opportunity!
The topic was given by Gary Vaynerchuk and discussed creating a mega following and mega sales with Social Media Marketing. The biggest shift is knowing radio/TV producers, newspapers, editors are no longer in control. Users are in control.
Word of mouth is the most powerful form of advertising and Twitter and Facebook, etc are “Word of mouth on steroids!”
This is the age of transparency. Get transparent and interact! Nothing is hidden. On the Internet you are competing with people aroung world. Everyone can see what your are doing and who’s doing it right. You must work it with quality!
We are living in a different age…have you jumped in and started participating or are you still on the outside looking in?
More updates from Social Media Success Summit as sessions are completed.
Social Media Marketing
May 15th, 2009 at 3:19 pm by Livvie
Social Media Marketing (SMM) is the new buzz word and has become extremely popular bucause it allows people to connect online to form relationships for both business and personal use using Facebook, Twitter, and LinkedIn. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
Businesses are being transformed using social media tools for amazing exposure and brand awareness, generating tons of website/blog traffic, quality leads, getting more client/customers, and developing partnership opportunities.
I’m registered for the upcoming Social Media Summit, designed to help you master Twitter, Facebook, and LinkedIn to learn as much as I can about social media marketing and how to use it to attract and help more client/customers. Check it out for yourself and if you want to register, there is a $100 savings for registering now! But hurry, the online event starts May 26th.
Social Media Marketing is here to stay. If you aren’t signed up, it’s very easy and the prompts take you through step by step.
Take some time to learn about social media sites and join the ones you like and that suit your need. Then see how using these tools can transform your business.
To get you started, check these out:
Facebook Find me on Facebook: Livvie Matthews
Twitter Follow me on Twitter!: http://twitter.com/Livvie_Matthews
LinkedIn Visit me: http://www.linkedin.com/in/livviematthews and leave me a comment
These are just a few of the sites. To find more do a Google search and type in Social Media. We will be addressing using these amazing marketing tools more in the near future.
