Archive for February 27th, 2009
WOW…IKEA!
February 27th, 2009 at 2:26 am by Livvie
Saturday my daughter and I went to the new IKEA here in Charlotte, NC. Their furniture showroom had everything you could imagine and they had it in every color. It was quite an experience…a very good experience!
This experience started with the parking. Even the parking attendants were organized. You would have thought you were going to a huge concert the way they were directing traffic…for a minute I thought I was going to have to pay for parking. As one car left, the parking attendants would direct another car into that very space. No cruzing the parking lot to try to find a spot…they directed you right to it!
Next we went inside and up to the showrooms. Every inch of space was organized with a theme and furniture to match. Even with the large number of people there, the inside traffice kept flowing. If you ran into a problem, there were plenty of the IKEA staff there to answer any questions.
These employees made you feel like you were the only visitor they had with their one-on-one customer service. They didn’t rush you or brush you aside, they simply took the time to listen and answer your questions.
In Summary…IKEA had anticipated their clients needs …were prepared to meet them…and went the extra mile in doing so.
Which brings me to you and your business. Are you taking the time to simply listen and answer your clients questions? Have you anticipated their needs? This can be as simple as a brochure with frequently asked questions, a web site, an information product, a report, or a combination of all these.
Maybe you have some or all the above mentioned items…how long has it been since they’ve been updated?
We are living in the age of “instant gratification”, your clients want information and they want it now. Anticipating your clients needs and being prepared says a great deal about who you are…you are a company that’s interested in meeting your client’s needs by solving their problems.
Bottom line: You want them to know you not only HAVE their solution…you ARE their solution! Then you are on your way to being a…WOW…IKEA!
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Livvie Matthews, freelance writing services/Owner of Write Business has been helping businesses with their online and printed marketing content including Brochures, Web Site content, White Pages, e-mail Marketing, and Newsletters since the late ’90′s. e-mail Livvie@writebusiness.net or Visit http://www.WriteBusiness.net.
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