Archive for March 10th, 2008
Critical Elements in Effective Copywriting for the Internet – Part 2
March 10th, 2008 at 1:35 pm by Livvie
Today, we’ll discuss the second element in the five Critical Elements in Effective Copywriting for the Internet:
1) Know the Product
2) Know the Customer/Audience (Your Target)
3) Stress Benefits
4) Determine the Copy Objective
5) Build Relationships/Trust
Getting to know the customer/audience (your target) is paramount to writing (effective) content in any marketing material expecially the Internet. Hereafter, we will refer to the customer as the (target) Audience .
Studies have shown when a viewer enters your web site, you have about 4 seconds to grab their attention. With that time frame in mind, knowing who your target is and what they want to know is critical to keeping them on your web site.
Just as you asked questions as discussed in (Part 1) Knowing your Product, you must ask questions for understanding your (target) audience.
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