Archive for March, 2008
Cherry Trees and the Azaleas, A Sight Worth Seeing!
March 30th, 2008 at 9:14 pm by Livvie
We hear it all the time, “Stop and smell the roses”, but until the roses bloom, stop and take the time to enjoy the beautiful flowering trees and shrubs. In our area the Cherry trees and the Azelea’s are blooming and they are gorgeous.
Here in the South, Azelea’s can be found from small, about 18″ tall to the “tree” Azelea, which can stand 6 feet tall and come in an array of colors.
One of the most interesting events featuring Azelea’s is approaching. The 61st Annual North Carolina Azelea Festival will be held April 9-13, 2008 in the greater Wilmington, NC area.
To quote the official site:
For more than 50 years, the folks of Southeastern North Carolina have been throwing the best party in the South and you’re invited! There’s something for everyone among our community’s rich array of artwork, gardens, history and culture. Come join us!
More Festival pictures can be seen here Enjoy the Azaleas, the Festival, and the pictures of the Southern Belle’s.
The Cherry trees are also in full bloom and with the wind we’ve had recently it almost looks as though it’s snowing when the pedals are falling. Hopefully the cold snap we are experiencing will not keep the Cherry trees or the Azalea’s from blooming their full cycle.
So until the roses bloom for you to stop and smell….enjoy the beauty of the Cherry trees and the Azalea’s. It’s a sight worth seeing!
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Critical Elements in Effective Copywriting for the Internet - Part 2
March 10th, 2008 at 1:35 pm by Livvie
Today, we’ll discuss the second element in the five Critical Elements in Effective Copywriting for the Internet:
1) Know the Product
2) Know the Customer/Audience (Your Target)
3) Stress Benefits
4) Determine the Copy Objective
5) Build Relationships/Trust
Getting to know the customer/audience (your target) is paramount to writing (effective) content in any marketing material expecially the Internet. Hereafter, we will refer to the customer as the (target) Audience .
Studies have shown when a viewer enters your web site, you have about 4 seconds to grab their attention. With that time frame in mind, knowing who your target is and what they want to know is critical to keeping them on your web site.
Just as you asked questions as discussed in (Part 1) Knowing your Product, you must ask questions for understanding your (target) audience.
