Archive for February 13th, 2008
Critical Elements in Effective Copywriting for the Internet- Part 1
February 13th, 2008 at 12:08 pm by Livvie
Over the next couple of weeks we’ll be discussing two the five critical elements in effective copywriting for the Internet. Of the five critical elements listed below, we’ll be discussing Know the Product and Know the Customer/Audience (Your Target).
1) Know the Product
2) Know the Customer/Audience (Your Target)
3) Stress Benefits
4) Determine the Copy Objective
5) Build Relationships/Trust
Knowing the product is the foundation of effectively writing content for the Internet. In Real Estate it’s all about Location, Location, Location. In writing (effective) content it’s all about Questions, Questions, Questions.
Ask the right questions and keep asking them. The more you know about the product, the more strategic and targeted information you can write.
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