Archive for March, 2007
E-Mail Marketing: Your Practice’s Golden Opportunity!
March 4th, 2007 at 7:35 pm by Livvie
The electronic (e) age is here and along with it comes the most cost effective marketing tool to communicate with your patients/customers…e-mail and e-mail marketing!
Keeping your name in front of your patients/customers on a regular basis strengthens your existing relationships and establishes credibility and trust –two of the main ingredients needed to attract and retain quality patients/customers.
Use e-mail marketing to announce office events, important dental health information and tips, special offers, awards, welcome letters, and even appointment confirmations.
Build and strengthen patient relationships. Include your patients in your “dental family” by announcing team members marriages, births, graduations, office trips, and participation with school or charitable events.
Gathering patient e-mail address can be done by adding an e-mail address field on your paper New Patient information form and your online patient forms.
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