Archive for 2006
Beginning a Cold Call Marketing Campaign
July 31st, 2006 at 8:38 am by Livvie
I know many writers have a problem making cold calls and would rather go to the dentist for a root canal than make the calls.
For me, the cold calls are very easy. This is because coming from a dental front office background I made confirmation calls to confirm dental appointments everyday for years.
One of the easiest ways to make cold calls is to have a short 15 – 20 second message (script) stating the purpose of your call. I have two scripts, one for actually speaking with the contact and one for leaving a message on their voice mail.
In both scripts I reference my web site www.WriteBusiness.net for them to be able to see samples, a brochure and more information.
When creating your script write as though you were writing it for a client…present the value and benefit to the prospect and sell your services. You can do this.
Have your list of people ready that you will be contacting. This can be a list using the Yellow Pages, the Book of Lists, or a list you have created from gathering prospects. For example using the Yellow Pages, you may be contacting Graphic Designers. When the person answers the phone, introduce yourself and begin reading your quick script. If the person is interested in seeing your work ask for their e-mail address that you may send them the link to your website. Then send the information to them immediately after ending the call.
Make sure you set up a way to manage the information for those you contact, those you actually spoke with, the ones requesting additional information, and those you leave a voice mail. Record any names given and make sure you use their name in any additional contact made or sent. Be personable and remember you are building relationships starting with these initial contacts.
During those first 2 weeks you will also do warm follow-up calls or e-mails to prospects you previously contacted and those you sent requested additional information. Working the cold calls and warm follow-ups will allow you to see what type of responses both bring.
So with that said…let’s get those phones to ringing!
Posted in 
Look Out! Is Your Business on Auto-Pilot?
July 30th, 2006 at 5:20 pm by Livvie
First there was the fax-on-demand…information received instantly by using a fax machine. Then the Internet evolved into the use of e-mail, producing email-on-demand with the use of autoresponders.
An autoresponder is just what the name implies. It is an auto response that is programmed to automatically deliver a specific message upon receiving the request.
Autoresponders allow your business to be operational around the clock 24 hours a day – 7days a week – 365 days a year. A good example is the Customer Service link provided on so many web sites.
Once you have sent your question or comment to the Customer Service link, you receive an auto-reply message acknowledging receipt of your message.
Autoresponder messages can by used in a variety of ways delivering your strategic information instantly to your targeted viewer /audience. Newsletters, sales information, free reports, even ecourses, articles and tutorials are just a few of the ways autoresponders can be used effectively.
Follow up is critical to keeping your name, service or product in front of your prospects and clients. Autoresponders allow you to deliver your follow up messages automatically, specifically, and most importantly…timely, to your target audience!
Are You Suffering From…. Paralysis Of Analysis?
July 30th, 2006 at 4:32 pm by Livvie
Symptom: You want to be a writer, you’ve written several articles, but just n-o-t quite the way you want them. It needs a little more….
Symptom: You want to create a web site, you’ve finished designing the layout, but just n-o-t quite ready to launch. You need to check on……
Symptom: You’ve decided to start a blog, you have everything in place, but just n-o-t quite ready to publish. There’s one more…..
Diagnosis: ……Paralysis Of Analysis!
I know from personal experience just how this feels. I have had so many ideas, good ideas, but just when it came down to the final step….I needed to “add this” or “change that”, or “just tweak it a little more”.
I “tweaked” it until I tweaked it out! It was never quite right. The result was, it never got completed.
A perfect example is I could have been on the Internet in the mid ’90’s, but I managed to “analyze” myself right out of it and instead it was the late ’90’s.
Until I “published” my first website BizyBodies.com, and started my first ezine, BizyBodies.com Ezine, I had only completed three things in my life….Sandra, Susan, and Stacey……my three daughters!
We are of the opinion it has to be “perfect” before we can actually begin whatever it is we are trying to do.
Welcome to the Blog of WriteBusiness.net
July 24th, 2006 at 9:34 am by Livvie
Welcome to our new online Blog site. Here we will be discussing marketing, blogging, and all aspects writing. We will also share learning and implementing new skills while we fine tune current skills as we grow your business.
Zig Ziglar said:
You can get anything you want, if you help enough other people get what they want.
No matter where you are with your business, start-up, intermediate, or well established we hope you will find this blog to be a valuable resource and a place you will continue to visit and even contribute.
This blog will be an ongoing work in process. Check back often for articles, reviews, techniques and other updates.
“As always, I invite your inquiries and comments. They are always welcome. Just click here and start typing away.”
