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Strategic planning increases your chances of success. It aligns you with the needs of your customers and improves the value of your goods or services. By creating strategic objectives, you set in motion the directives needed to reach various goals […]
Profits clearly drive small business and one of the most important business objectives is to turn a profit. In the strategic planning process, you need to determine what is an acceptable profit margin. With that number in mind, it’s easier […]
You need to clearly define your target market. Knowing who your customers are and what drives their purchases allows you to refine your products and services to meet those needs. Surveys, questionnaires and sales reports can help you narrow this […]
Define what makes your company more valuable than your competitors. The objective is to set yourself apart from the competitors by defining those qualities, services and products that drive all future marketing campaigns.
A successful business uses its resources effectively. A top priority in strategic business planning is to review your resource allocations to make sure you’ve got important areas covered and you aren’t throwing money at non-productive people and processes.
While you create future goals and objectives, you also must insert benchmarks in your planning so that you’ll know when you’ve reached certain objectives and when you are falling short of others. Effective strategic planning includes a set of timelines […]